Marketing Management Multiple Choice Questions and Answers

211. Which of the following is a major advantage of personal selling ?

1. targeted message
2. reach and frequency
3. more sales
4. none of these

212. Which of the following are the elements of product positioning

1. The Product
2. The Company
3. The Consumer
4. All of these

213. In a small market ..........is better

1. Three level channel
2. Two level channel
3. Direct marketing
4. All of these

214. Which of the following are possible pricing objectives

1. To maximise profits
2. To achieve a target market share
3. To match the competition, rather than lead the market
4. All of these

215. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

1. Total market approach
2. Concentration approach
3. Multi-segment approach
4. None of these

216. A price reduction to buyers who pay their bills promptly is called.

1. Trade discount
2. Cash discount
3. Seasonal discount
4. Quality discount

217. Dealer promotion is also known as

1. Trade promotion
2. Goods promotion
3. Commerce promotion
4. None of these

218. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

1. Unauthorized action
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing

219. The strategy of choosing one attribute to excel to create competitive advantage is known as

1. Under positioning
2. Unique selling proposition
3. Over positioning
4. None of these

220. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

1. Undifferentiated Marketing
2. Differentiated Marketing
3. Concentrated Marketing
4. Customised or Personalised Marketing