Marketing Management Multiple Choice Questions and Answers

201. .............goods are purchased without any planning or search effort.

1. Staple
2. Impluse
3. Emergency
4. None of these

202. .............goods are purchased on a regular basis.

1. Staple
2. Impluse
3. Emergency
4. None of these

203. ........are retail stores owned by a group of consumers themselves

1. Super Bazar
2. Shopping mall
3. Consumer co-operative store
4. None of these

204. ..........is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

1. Super market
2. Multiple shops
3. Self service store
4. None of these

205. Which of the following is not included in the micro environment

1. Suppliers
2. Publics
3. Economic
4. Customers

206. Advocacy advertising is also called

1. Support advertising
2. Rapport advertising
3. Cause advertising
4. None of these

207. ..........refers to duplicating the brand image of one product of promote another product of the same brand

1. Surrogate advertising
2. Shortage advertising
3. Advocacy advertising
4. None of these

208. Smaller companies tying up with leading companies to distribute through its network is known as ..........Distribution.

1. Syndicated
2. selective
3. exclusive
4. intensive

209. Sub-dividing of market into homogeneous sub-sections of customers is known as

1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these

210. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

1. Target marketing
2. Market segmentation
3. Product differentiation
4. None of these