Marketing Management MCQs Quiz Multiple Choice Questions & Answers Page 2

51. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

1. Horizontal channel
2. Vertical channel
3. Cross channel
4. None of these

52. Which of the following is not a services?

1. Hospital
2. banking
3. insurance
4. none of these

53. The retailer sells goods in ..........

1. Huge quantity
2. Small quantity
3. Not sufficient
4. None of these

54. A good catchy phrase used and repeated often in an advertisement is

1. Idea
2. Brand name
3. Trade mark
4. Slogans

55. Which of the following is not a characteristic of service marketing?

1. Intangibility
2. separability
3. heterogeneity
4. perishability

56. Services are .............

1. Intangible
2. perishable
3. both a & b
4. none of these

57. The strategy of using as many out lets as possible is called

1. Intensive distribution
2. Cohesive distribution
3. Wide distribution
4. All of these

58. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

1. Internet
2. digital
3. email
4. viral

59. Word of mouth marketing through electronic channels like email, internet etc isknown as

1. Internet
2. digital
3. email
4. viral

60. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

1. Introduction
2. Maturity
3. Decline
4. Growth

61. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

1. Inventory
2. Channel
3. Direct marketing
4. None of these

62. ..........is not a feature of advertising

1. It helps in stimulating sales
2. It may be oral or written
3. It reduces sales
4. None

63. Which of the following is not a limitation of branding

1. It is expensive
2. It reduces selling efforts
3. It promotes unfair competition
4. It leads to brand monopoly

64. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

1. Joint advertising
2. Co-operative advertising
3. Sponsored advertising
4. None of these

65. Which of the following is not a non store retailing?

1. Kiosk marketing
2. retail chains
3. Direct marketing
4. telemarketing

66. If marketing is done through information and ordering machine placed in stores, it is known as

1. Kiosk marketing
2. Television marketing
3. Tele marketing
4. All of these

67. .........are the retailers who have no fixed place of business.

1. Large scale retailers
2. Itinerant retailers
3. Small scale retailers
4. None of these

68. Marketing Environment is

1. Largely uncontrollable
2. Changing fast
3. Influencing marketing decisions
4. All of these

69. Serving a small market not served by competitors is known as

1. Local marketing
2. Niche marketing
3. Segment marketing
4. Individual marketing

70. Products adapted to the perceived unique characteristics of national markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

71. Products seen as having extension potential into other markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

72. Products seen as only suitable in one single market

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

73. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

74. A major portion of the rural population consists of ..........income groups.

1. Low
2. high
3. medium
4. all of these

75. In marketing, MRP stands for

1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these

76. Brands owned and developed by producers are known as

1. Manufacturer brands
2. Individual brands
3. Family brands
4. Dealer

77. ..........is not a step in advertising campaign

1. Market analysis
2. Determining ad Objectives
3. Selecting ad media
4. Supply of goods

78. The group of elements price, product, promotion and place constitute

1. market mix
2. marketing mix
3. product mix
4. promotion mix

79. All forces or factors that effect marketing policies, decisions and operations of a business constitute

1. Marketing mix
2. Marketing environment
3. Marketing control
4. None of these

80. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1. Matter
2. ad medium
3. ad copy
4. none of these

81. ..........simply refers to product planning.

1. Merchandising
2. Assembling
3. R & D
4. None of these

82. ..........are those who obtain title to goods with a view to selling them at profit

1. Merchant middlemen
2. Agent middle men
3. Facilitators
4. All of these

83. Which of the following is not an e-marketing tool?

1. mobile phone
2. cinema
3. i- radio
4. i-kiosks

84. Market where money is lend and borrowed

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

85. Market where currencies of different countries are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

86. Market where shares, debentures, bonds etc of companies are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

87. .........is a system of selling goods directly to customers through a network of selfemployed people

1. Multilevel marketing
2. Whole sale marketing
3. Vertical marketing
4. None of these

88. MILMA is an example of ..........type of shop

1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these

89. Trade mark is a

1. Name
2. Registered brand
3. Symbol
4. Design

90. If goods directly move from producer to consumer, it is known as

1. One level channel
2. Zero level channel
3. Two level channel
4. None of these

91. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks

92. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

1. Partnership
2. viral
3. guerilla
4. morph

93. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

94. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

1. Penetration
2. skimming
3. going rate
4. none of these

95. Which of the following is not an element of service marketing mix?

1. People
2. packaging
3. process
4. physical evidence

96. The process of direct communication between the sales person and a prospect is called

1. Personal selling
2. Direct marketing
3. Advertising
4. None of these

97. The concept of marketing mix was developed by

1. Philip Kotler
2. Stapleton
3. NH Borden
4. Albert W Emery

98. ..........is not included in the product factor

1. Physical nature
2. Technical nature
3. Suitability
4. None of these

99. Transport system creates .........utility.

1. Place utility
2. Time utility
3. Customer utility
4. All of these

100. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

1. Planning
2. execution
3. feedback
4. none of these