Marketing Management Multiple Choice Questions and Answers

11. White revolution refers to

1. Aquaculture
2. Milk
3. poultry
4. none of these

12. Blue revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these

13. Yellow revolution refers to

1. Aquaculture
2. milk
3. poultry
4. none of these

14. AIDAS stands for

1. Attention, Interest, Desire, Action, Satisfaction
2. Action, Interest, Decision , Attention, Service
3. Attention, Interest, Attitude, Action, Satisfaction
4. None of these

15. The three major types of non store retailing are direct selling, direct marketing and

1. Automatic vending
2. Self service store
3. Retail chain
4. None of these

16. Which of the following is not a component of brand equity

1. Brand awareness
2. Brand association
3. Brand loyality
4. Brand cohorts

17. Which is not a level of brand loyality.

1. Brand preference
2. Brand recognition
3. Brand insistence
4. Brand equity

18. Air conditioners are an example of ...........goods.

1. Brown
2. White
3. Red
4. Orange

19. American expression for fast moving consumer goods is ..........goods

1. Brown
2. White
3. Red
4. Orange

20. A person who purchases a product or service either for his own consumption or for others is known as

1. Buyer
2. Customer
3. Consumer
4. None of these