Marketing Management MCQ Questions and Answers Quiz

171. Warehousing creates .........utility

  1. Product utility
  2. Place utility
  3. Time utility
  4. Customer utility

172. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

  1. Production
  2. Holistic
  3. Modern
  4. Selling

173. Profit through Customer Satisfaction Is aimed in which concept

  1. Production
  2. Holistic
  3. Marketing
  4. Selling

174. Where sellers combine several products in the same package is known as

  1. Psychological Pricing
  2. Captive Product Pricing
  3. Product Bundle Pricing
  4. Promotional Pricing

175. Medical treatment with ayurvedic massage is an example of

  1. Pure tangible good
  2. hybrid
  3. pure service
  4. none of these

176. Multilevel marketing is also called

  1. Pyramid selling
  2. Hybrid selling
  3. Horizontal selling
  4. None of these

177. ..........is not a post test to evaluate advertising effectiveness

  1. Real Test
  2. Opinion research
  3. Association test
  4. Portfolio test

178. Yellow goods include ..........goods.

  1. Red & white
  2. White & brown
  3. Orange & red
  4. White & orange

179. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

180. Markets located in the heart of the region specializing in few crops like banana, onions etc are called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
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