Marketing Management MCQ Questions and Answers Quiz

151. The companies that have become a tried and trusted household name are

  1. Positioned by Product Attributes and Benefits
  2. Positioned by Brand Endorsement
  3. Positioned by use, Occasion and Time
  4. Positioned by Corporate Identity

152. The act of creating an image about a product or brand in the consumers mindis known as

  1. Positioning
  2. Target marketing
  3. Market segmentation
  4. Product differentiation

153. Using the names of companys powerful brands for line extentions is

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity

154. Positioning by emphasising the special attributes and benefits of the product is known as

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity

155. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing

156. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing

157. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Captive Product Pricing

158. Anything that has the ability to satisfy a consumer need is known as

  1. Price
  2. Package
  3. Product
  4. Promotion

159. Rural consumers are ..........

  1. Price sensitive
  2. less price sensitive
  3. quality conscious
  4. none of these

160. Shiny hair in case of a shampoo is a ...............utility

  1. Primary
  2. Evolved
  3. Generic
  4. None of these
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