Marketing Management MCQ Quiz - Multiple Choice Questions & Answers Page 15

141. If goods directly move from producer to consumer, it is known as

1. One level channel
2. Zero level channel
3. Two level channel
4. None of these

142. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks

143. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

1. Partnership
2. viral
3. guerilla
4. morph

144. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

145. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

1. Penetration
2. skimming
3. going rate
4. none of these

146. The process of direct communication between the sales person and a prospect is called

1. Personal selling
2. Direct marketing
3. Advertising
4. None of these

147. The concept of marketing mix was developed by

1. Philip Kotler
2. Stapleton
3. NH Borden
4. Albert W Emery

148. ..........is not included in the product factor

1. Physical nature
2. Technical nature
3. Suitability
4. None of these

149. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

1. Planning
2. execution
3. feedback
4. none of these

150. Marketing research is a part of ..........stage of rural marketing strategy.

1. Planning
2. execution
3. feedback
4. none of these