Marketing Management Multiple Choice Questions and Answers

141. SEM means ..........

1. Search engine marketing
2. Social environment marketing
3. save energy marketing
4. none of these

142. Departmental store is an example of

1. Second hand goods seller
2. Large scale retailer
3. Multiple shop
4. one of these

143. #NAME?

1. Selective advertising
2. Reminder advertising
3. Primary advertising
4. None of these

144. ..........is called shopping by post

1. Self service
2. Mail order Business
3. Retail chain
4. None of these

145. Which of the following is importance of e-marketing?

1. sell
2. serve
3. sizzle
4. all of these

146. When there is a large potential market for a product, the firm will adopt.

1. Skimming price policy
2. Penetration price policy
3. Premium price policy
4. None of these

147. Social class is an element of ..........factor

1. Social
2. Cultural
3. Personal
4. Economic

148. ..........involves some one masquerading as someone else.

1. Spoofing
2. Unauthorized action
3. Eavesdropping
4. Phishing

149. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as

1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing

150. ..........Is a specialized form of online identity theft.

1. Spoofing
2. Unauthorized disclosure
3. Eavesdropping
4. Phishing