Marketing Management Multiple Choice Questions and Answers

141. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

142. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

1. Penetration
2. skimming
3. going rate
4. none of these

143. Which of the following is not an element of service marketing mix?

1. People
2. packaging
3. process
4. physical evidence

144. The process of direct communication between the sales person and a prospect is called

1. Personal selling
2. Direct marketing
3. Advertising
4. None of these

145. The concept of marketing mix was developed by

1. Philip Kotler
2. Stapleton
3. NH Borden
4. Albert W Emery

146. ..........is not included in the product factor

1. Physical nature
2. Technical nature
3. Suitability
4. None of these

147. Transport system creates .........utility.

1. Place utility
2. Time utility
3. Customer utility
4. All of these

148. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

1. Planning
2. execution
3. feedback
4. none of these

149. Marketing research is a part of ..........stage of rural marketing strategy.

1. Planning
2. execution
3. feedback
4. none of these

150. ..........is not a pre test to evaluate advertising effectiveness

1. Portfolio test
2. Consumer Jury method
3. Recognition test
4. None of these