Marketing Management MCQ Questions and Answers Quiz

131. Which of the following is not an e-marketing tool?

  1. mobile phone
  2. cinema
  3. i- radio
  4. i-kiosks

132. Market where money is lend and borrowed

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

133. Market where currencies of different countries are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

134. Market where shares, debentures, bonds etc of companies are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

135. .........is a system of selling goods directly to customers through a network of selfemployed people

  1. Multilevel marketing
  2. Whole sale marketing
  3. Vertical marketing
  4. None of these

136. MILMA is an example of ..........type of shop

  1. Multiple shop
  2. Departmental store
  3. Super bazzar
  4. None of these

137. Trade mark is a

  1. Name
  2. Registered brand
  3. Symbol
  4. Design

138. If goods directly move from producer to consumer, it is known as

  1. One level channel
  2. Zero level channel
  3. Two level channel
  4. None of these

139. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

  1. Opt- in- e-mail
  2. i- TV
  3. i- radio
  4. i-kiosks

140. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

  1. Partnership
  2. viral
  3. guerilla
  4. morph
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