Marketing Management MCQ Questions and Answers Quiz

131. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

  1. Matter
  2. ad medium
  3. ad copy
  4. none of these

132. ..........simply refers to product planning.

  1. Merchandising
  2. Assembling
  3. R & D
  4. None of these

133. ..........are those who obtain title to goods with a view to selling them at profit

  1. Merchant middlemen
  2. Agent middle men
  3. Facilitators
  4. All of these

134. Which of the following is not an e-marketing tool?

  1. mobile phone
  2. cinema
  3. i- radio
  4. i-kiosks

135. Market where money is lend and borrowed

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

136. Market where currencies of different countries are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

137. Market where shares, debentures, bonds etc of companies are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

138. .........is a system of selling goods directly to customers through a network of selfemployed people

  1. Multilevel marketing
  2. Whole sale marketing
  3. Vertical marketing
  4. None of these

139. MILMA is an example of ..........type of shop

  1. Multiple shop
  2. Departmental store
  3. Super bazzar
  4. None of these

140. Trade mark is a

  1. Name
  2. Registered brand
  3. Symbol
  4. Design
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