Marketing Management Multiple Choice Questions and Answers

121. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

122. A major portion of the rural population consists of ..........income groups.

1. Low
2. high
3. medium
4. all of these

123. In marketing, MRP stands for

1. Managing public relation
2. Marketing public relation
3. Monitoring public relation
4. none of these

124. Brands owned and developed by producers are known as

1. Manufacturer brands
2. Individual brands
3. Family brands
4. Dealer

125. ..........is not a step in advertising campaign

1. Market analysis
2. Determining ad Objectives
3. Selecting ad media
4. Supply of goods

126. The group of elements price, product, promotion and place constitute

1. market mix
2. marketing mix
3. product mix
4. promotion mix

127. All forces or factors that effect marketing policies, decisions and operations of a business constitute

1. Marketing mix
2. Marketing environment
3. Marketing control
4. None of these

128. ..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1. Matter
2. ad medium
3. ad copy
4. none of these

129. ..........simply refers to product planning.

1. Merchandising
2. Assembling
3. R & D
4. None of these

130. ..........are those who obtain title to goods with a view to selling them at profit

1. Merchant middlemen
2. Agent middle men
3. Facilitators
4. All of these