Marketing Management Question and Answer


111. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

  1. Introduction
  2. Maturity
  3. Decline
  4. Growth

112. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

  1. Inventory
  2. Channel
  3. Direct marketing
  4. None of these

113. ..........is not a feature of advertising

  1. It helps in stimulating sales
  2. It may be oral or written
  3. It reduces sales
  4. None

114. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly

115. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

  1. Joint advertising
  2. Co-operative advertising
  3. Sponsored advertising
  4. None of these

116. Which of the following is not a non store retailing?

  1. Kiosk marketing
  2. retail chains
  3. Direct marketing
  4. telemarketing

117. If marketing is done through information and ordering machine placed in stores, it is known as

  1. Kiosk marketing
  2. Television marketing
  3. Tele marketing
  4. All of these

118. .........are the retailers who have no fixed place of business.

  1. Large scale retailers
  2. Itinerant retailers
  3. Small scale retailers
  4. None of these

119. Marketing Environment is

  1. Largely uncontrollable
  2. Changing fast
  3. Influencing marketing decisions
  4. All of these

120. Serving a small market not served by competitors is known as

  1. Local marketing
  2. Niche marketing
  3. Segment marketing
  4. Individual marketing
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Marketing Management Question and Answer





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