Marketing Management MCQ Questions and Answers Quiz

111. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly

112. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

  1. Joint advertising
  2. Co-operative advertising
  3. Sponsored advertising
  4. None of these

113. Which of the following is not a non store retailing?

  1. Kiosk marketing
  2. retail chains
  3. Direct marketing
  4. telemarketing

114. If marketing is done through information and ordering machine placed in stores, it is known as

  1. Kiosk marketing
  2. Television marketing
  3. Tele marketing
  4. All of these

115. .........are the retailers who have no fixed place of business.

  1. Large scale retailers
  2. Itinerant retailers
  3. Small scale retailers
  4. None of these

116. Marketing Environment is

  1. Largely uncontrollable
  2. Changing fast
  3. Influencing marketing decisions
  4. All of these

117. Serving a small market not served by competitors is known as

  1. Local marketing
  2. Niche marketing
  3. Segment marketing
  4. Individual marketing

118. Products adapted to the perceived unique characteristics of national markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products

119. Products seen as having extension potential into other markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products

120. Products seen as only suitable in one single market

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
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