Marketing Management Multiple Choice Questions and Answers

101. The retailer sells goods in ..........

1. Huge quantity
2. Small quantity
3. Not sufficient
4. None of these

102. A good catchy phrase used and repeated often in an advertisement is

1. Idea
2. Brand name
3. Trade mark
4. Slogans

103. Which of the following is not a characteristic of service marketing?

1. Intangibility
2. separability
3. heterogeneity
4. perishability

104. Services are .............

1. Intangible
2. perishable
3. both a & b
4. none of these

105. The strategy of using as many out lets as possible is called

1. Intensive distribution
2. Cohesive distribution
3. Wide distribution
4. All of these

106. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

1. Internet
2. digital
3. email
4. viral

107. Word of mouth marketing through electronic channels like email, internet etc isknown as

1. Internet
2. digital
3. email
4. viral

108. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

1. Introduction
2. Maturity
3. Decline
4. Growth

109. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

1. Inventory
2. Channel
3. Direct marketing
4. None of these

110. ..........is not a feature of advertising

1. It helps in stimulating sales
2. It may be oral or written
3. It reduces sales
4. None