Marketing Management MCQ Questions and Answers Quiz

91. Marketing is applicable in

  1. Goods
  2. Events
  3. Property
  4. All of these

92. ..........is the marketing of products that are regarded to be safe for the environment.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these

93. ..........is the marketing of a social message with a view to changebehavior of peoples habit.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these

94. Rising profits is a feature of which stage of PLC.

  1. Growth
  2. Introduction
  3. Maturity
  4. Saturation

95. Which of the following is not responsible for the emergence of relationshipmarketing?

  1. Growth of service economy
  2. rapid technological advancement
  3. an increase in the level of customer awareness and education
  4. changing role of woman

96. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.

  1. Hacking
  2. Spoofing
  3. Eavesdropping
  4. Phishing

97. ..........retailers open their shops on fixed days or dates in a specified area.

  1. Hawkers
  2. Kiosks
  3. Market traders
  4. None of these

98. The essential criteria for effective segmentation is

  1. Homogenity
  2. Measurability
  3. Profitability
  4. All of these

99. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

  1. Horizontal channel
  2. Vertical channel
  3. Cross channel
  4. None of these

100. Which of the following is not a services?

  1. Hospital
  2. banking
  3. insurance
  4. none of these
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