Marketing Management Multiple Choice Questions and Answers

1. ..........is not a sales force promotion scheme.

1. Bonus to sales force
2. Slotting allowance
3. Sales force contests
4. None of these

2. ..........is also known as buzz marketing.

1. Word of mouth marketing
2. Word of mouth marketing
3. viral marketing
4. viral marketing
5. guerilla marketing
6. guerilla marketing
7. morph marketing
8. morph marketing

3. ..........is also known as buzz marketing.

1. Word of mouth marketing
2. Word of mouth marketing
3. viral marketing
4. viral marketing
5. guerilla marketing
6. guerilla marketing
7. morph marketing
8. morph marketing

4. Marketing is a process of converting the potential customers into

1. Actual customers
2. Prospective customers
3. Marketers
4. None of these

5. ..........is not a vertically integrated channel

1. Admininisterd
2. Contractual
3. Corporate
4. None of these

6. Which of the following is not an element of promotion mix

1. Advertisement
2. Branding
3. Personal selling
4. Sales promotion

7. Any paid form of non ûpersonal presentation of ideas, goods, or services by anidentified sponsor is known as ..........

1. Advertisement
2. Marketing
3. selling
4. None of these

8. Selling includes

1. Advertising
2. Transfer of title from the seller to the buyer
3. Sales promotion
4. None of these

9. If the product passes through a longer channel of distribution, the marketer willhave to give importance to

1. Advertising
2. Personal selling
3. Direct selling
4. None of these

10. Direct marketing is found more suitable to which of the following products?

1. Agriculture products
2. TV
3. Shoes
4. Vacuum cleaner