Marketing Management MCQ Quiz - Multiple Choice Questions & Answers

1. ..........is not a sales force promotion scheme.

1. Bonus to sales force
2. Slotting allowance
3. Sales force contests
4. None of these

2. White revolution refers to

1. Aquaculture
2. Milk
3. poultry
4. none of these

3. Which of the following is not an element of service marketing mix?

1. People
2. packaging
3. process
4. physical evidence

4. Transport system creates .........utility.

1. Place utility
2. Time utility
3. Customer utility
4. All of these

5. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.

1. Predatory Pricing
2. Economy Pricing
3. Psychological Pricing
4. Penetration Pricing

6. Anything that has the ability to satisfy a consumer need is known as

1. Price
2. Package
3. Product
4. Promotion

7. Warehousing creates .........utility

1. Product utility
2. Place utility
3. Time utility
4. Customer utility

8. Marketing is a process of converting the potential customers into

1. Actual customers
2. Prospective customers
3. Marketers
4. None of these

9. ..........is not a vertically integrated channel

1. Admininisterd
2. Contractual
3. Corporate
4. None of these

10. Which of the following is not an element of promotion mix

1. Advertisement
2. Branding
3. Personal selling
4. Sales promotion