E Commerce Multiple Choice Questions and Answers

41. A business cannot be all things to all people. Instead, a business must:

1. Identify target customers
2. Identify the value of products/services as perceived by customers
3. all of the above
4. None of the above

42. How the transactions occur in e-commerce?

1. Using e-medias
2. Using computers only
3. Using mobile phones only
4. None of the above

43. Which type of products is lesser purchased using ecommerce?

1. automobiles
2. books
3. softwares
4. none

44. A business competing in a commodity like environment must focus on which of the following?

1. Price
2. Ease / speed of delivery
3. Ease of ordering
4. all of the above

45. Which of the following refers to creating products tailored to individual customers?

1. customization
2. aggregation
3. Direct materials
4. Reverse auction

46. Materials used in the normal operation of a business but not related to primary businessoperations are called what?

1. Supplies
2. Direct materials
3. Indirect materials
4. Daily stuff

47. Amazon.com is well-known for which e-commerce marketing technique?

1. Banner ads
2. Pop-up ads
3. Affiliate programs
4. Viral marketing

48. What is the name given to an interactive business providing a centralized market where manybuyers and suppliers can come together for e-commerce or commerce-related activities?

1. Direct marketplace
2. B2B
3. B2C
4. Electronic marketplace

49. Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?

1. horizontal
2. Vertical
3. Integrated
4. Inclined

50. Which form of e-marketplace brings together buyers and sellers from the same industry?

1. horizontal
2. Vertical
3. Integrated
4. Inclined