E Commerce MCQ Quiz - Multiple Choice Questions & Answers Page 5

41. A business competing in a commodity like environment must focus on which of the following?

1. Price
2. Ease / speed of delivery
3. Ease of ordering
4. all of the above

42. Which of the following refers to creating products tailored to individual customers?

1. customization
2. aggregation
3. Direct materials
4. Reverse auction

43. Materials used in the normal operation of a business but not related to primary businessoperations are called what?

1. Supplies
2. Direct materials
3. Indirect materials
4. Daily stuff

44. Amazon.com is well-known for which e-commerce marketing technique?

1. Banner ads
2. Pop-up ads
3. Affiliate programs
4. Viral marketing

45. What is the name given to an interactive business providing a centralized market where manybuyers and suppliers can come together for e-commerce or commerce-related activities?

1. Direct marketplace
2. B2B
3. B2C
4. Electronic marketplace

46. Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?

1. horizontal
2. Vertical
3. Integrated
4. Inclined

47. Which form of e-marketplace brings together buyers and sellers from the same industry?

1. horizontal
2. Vertical
3. Integrated
4. Inclined

48. Which type of add appears on a web page?

1. pop-under ad
2. Pop-up ad
3. Banner ad
4. Discount ad  

49. What type of ad appears on top of a web page?

1. pop-under ad
2. pop-up ad
3. banner ad
4. discount ad

50. What type of ad appears under a web page?

1. pop-under ad
2. pop-up ad
3. banner ad
4. discount ad