E Commerce Multiple Choice Questions and Answers

11. Which products are people most likely to be comfortable buying on the Internet?

1. Books
2. PCs
3. CDs
4. All of the above

12. Digital products are best suited for B2C e-commerce because they:

1. Are commodity like products
2. Can be mass-customized and personalized
3. Can be delivered at the time of purchase
4. All of the above

13. The solution for all business needs is

1. EDI
2. ERP
3. SCM
4. None of the above

14. All of the following are techniques B2C e-commerce companies use to attract customers,except:

1. Registering with search engines
2. Viral marketing
3. Online ads
4. Virtual marketing

15. Which  is  a function of E-commerce

1. marketing
2. advertising
3. warehousing
4. all of the above

16. Which  is not  a function of E-commerce

1. marketing
2. advertising
3. warehousing
4. none of the above

17. Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?

1. Affiliate programs
2. Click-through
3. Spam
4. All of the above

18. What is the percentage of customers who visit a Web site and actually buy something called?

1. Affiliate programs
2. Click-through
3. Spam
4. Conversion rate

19. What are materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above

20. What are materials that are necessary for running a modern corporation, but do not relate to the companys primary business activities?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above