E Commerce Multiple Choice Questions and Answers

101. Which is a function of E-commerce

1. marketing
2. advertising
3. warehousing
4. all of the above

102. Which is not a function of E-commerce

1. marketing
2. advertising
3. warehousing
4. none of the above

103. Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser?

1. Affiliate programs
2. Click-through
3. Spam
4. All of the above

104. What is the percentage of customers who visit a Web site and actually buy something called?

1. Affiliate programs
2. Click-through
3. Spam
4. Conversion rate

105. What are materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above

106. What are materials that are necessary for running a modern corporation, but do not relate to the companys primary business activities?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above

107. What are ballpoint pens purchased by a clothing company?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above

108. What is another name for?

1. Direct materials
2. Indirect materials
3. EDI
4. None of the above

109. What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers compete for the business by submitting successively lower bids until there is only one seller left?

1. B2B marketplace
2. Intranet
3. Reverse auction
4. Internet

110. What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored?

1. Customer relationship management systems cards
2. E-government identity cards
3. FEDI cards
4. Smart cards