Digital Marketing MCQ Questions and Answers Quiz

31. This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

  1. Contextual advertising.
  2. Interactive marketing.
  3. Internet advertising.
  4. Direct marketing.

32. This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

  1. Banner ads.
  2. Pop-up ads.
  3. A search engine.
  4. Apps.

33. To analyze the traffic coming to the Website..............tool is used.

  1. SEO optimer
  2. Google analytics
  3. Go daddy
  4. Amazon

34. Valid two types of keywords are...........and..............

  1. long tail and short tail
  2. short tail and small tail
  3. long tail and small tail
  4. big tail and long tail

35. What are some examples of digital marketing?

  1. Social Media Marketing
  2. Search Engine Marketing
  3. Search Engine Optimisation
  4. All of the above

36. What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?

  1. Click-through rate.
  2. Maximum Cost Per Click (CPC).
  3. Quality Score.
  4. None of the above.

37. What concept in paid search advertising Google AdWords refersto the amount bid by the advertiser?

  1. Maximum cost per click (CPC).
  2. Click-through rate.
  3. Quality Score.
  4. None of the above.

38. What does SEO stand for ?

  1. Site Engine Optimization
  2. Search Engine Optimization
  3. Site Efficiency Optimization
  4. None of these

39. What form of marketing is particularly suited to generating awareness about a brand or promotion?

  1. Viral Marketing
  2. Affiliate marketing
  3. Email marketing
  4. None of the above

40. What is the best way to make money while you sleep?

  1. By dreaming up good marketing ideas
  2. Selling stuff on eBay
  3. Having products on your website
  4. Having a spouse who works the night shift
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