Customer Relationship Management (CRM) MCQ Questions and Answers Quiz

41. System includes all experiences while using market offering is classified as

  1. customer proposition
  2. value delivery system
  3. product proposition
  4. distinctive proposition

42. Number of customers or potential customers who will help in companys growth is classified as

  1. customer base
  2. retailer base
  3. distributors base
  4. marketers base

43. Any occasion on which brand or product is encountered by end customers is called

  1. customer touch point
  2. company touch point
  3. retailers touch point
  4. relationship touch point

44. Technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting

45. Process of manage information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailers management
  4. customer relationship management

46. In buyer decision process, percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

47. Aggregate value of customers base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketers base value

48. Record which is based on business customers past purchases, sales price and volumes is classified as

  1. business database
  2. customer database
  3. databases marketing
  4. company marketing

49. Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

50. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.

  1. customer managed relationship
  2. data mining
  3. permission marketing
  4. one-to-one marketing
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MCQ Multiple Choice Questions and Answers on Customer Relationship Management (CRM)

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Customer Relationship Management (CRM) Question and Answer

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