Customer Relationship Management (CRM) Question and Answer

21. Socioeconomic system classifies rural households into .......... broad categories.

  1. 8
  2. 6
  3. 4
  4. None of the above

22. Social class is indicated by .......... variables.

  1. Single
  2. Several
  3. None
  4. None of the above

23. A persons .......... are all the groups that have a direct or indirect influence on their attitudes or behavior.

  1. Inspirational groups
  2. Reference groups
  3. Dissociative groups
  4. None of the above

24. Process of manage information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailers management
  4. customer relationship management

25. In buyer decision process, percentage of potential customers in a given target market is called

  1. customer funnel
  2. company funnel
  3. marketing funnel
  4. retailers funnel

26. Aggregate value of customers base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketers base value

27. Record which is based on business customers past purchases, sales price and volumes is classified as

  1. business database
  2. customer database
  3. databases marketing
  4. company marketing

28. Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

29. Third step in customers value analysis

  1. assessing attributes importance
  2. assessing companys performance
  3. monitoring competitors performance
  4. both b and c

30. All costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total functional cost

MCQ Multiple Choice Questions and Answers on Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Trivia Questions and Answers PDF Online

Customer Relationship Management (CRM) Question and Answer

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