Consumer Behavior MCQs Quiz Multiple Choice Questions & Answers Page 2

51. According to Freud, which of the following is our conscious self?

1. The id
2. The superego
3. The ego
4. None of the above

52. A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

1. motive
2. want
3. demand
4. requirement

53. A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

1. Sensory limit
2. Cognitive set
3. Perceptual set
4. Psychological threshold

54. A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

1. subculture
2. family
3. social class
4. reference groups

55. A need that is aroused up to sufficient level is called

1. want
2. motive or drive
3. Both a and b
4. none of above

56. A group of people with shared value systems based on common life experiences and situations is

1. culture
2. subculture
3. lifestyle composite
4. social class

57. A custom with a strong moral component is called

1. Taboo
2. A more
3. An imperatived
4. Ethic

58. A culture in which the norms are embedded deeply in its members is called

1. A high-context culture
2. A repressive culture
3. A low-context culture
4. None of the above

59. ...............is individuals and households who buy goods and services for personal consumption.

1. The target market
2. A market segment
3. The consumer market
4. The ethnographic market

60. .................refers to the information a consumer has stored in their memory about a product or service

1. Cognitive dissonance
2. Product knowledge
3. Product research
4. Marketing research

61. .................are based on such things as geographic areas, religions, nationalities, ethnic groups, and age

1. Multilingual needs
2. Cultures
3. Subcultures
4. Product adaptation requirements

62. ..................is one of the most basic influences on an individuals needs, wants, and behavior

1. Brand
2. Culture
3. Product
4. Price

63. ..................has become increasingly important for developing a marketing strategy in recent years

1. Change in consumers attitudes
2. Inflation of the dollar
3. The concept and the brand
4. Age groups, such as the teen market, baby boomers, and the mature market

64. ..................develop on the basis of wealth, skills and power.

1. Economical classes
2. Purchasing communities
3. Competitors
4. Social classes

65. ..................can influence the consumers thoughts about products

1. Marketing and popularity
2. Advertising, sales promotions, salespeople, and publicity
3. Sales promotion, popularity, and marketing
4. Billboards

66. Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?

1. Secondary information and Dynamic information
2. Impressionistic information and Dynamic information
3. Static information and Dynamic information
4. Dynamic information and primary information

67. Which of the following would be the best illustration of a subculture?

1. a religion
2. a group of close friends
3. your university
4. a fraternity or sorority

68. Which of the following will influence an individuals perceptions?

1. Previous experiences.
2. Individual needs.
3. Sensory limitations.
4. All of the above.

69. Which of the following statements is true about the goal theory of motivation?

1. People with easier goals will perform better than people with difficult goals.
2. A persons level of commitment to a goal will not regulate the level of effort expended.
3. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.
4. People with difficult goals will perform better than people with easier goals.

70. Which of the following is NOT one of Hofstedes dimensions?

1. Masculinity-femininity
2. Individualism-collectivism
3. Wealth-poverty
4. Environment

71. Which of the following is NOT a stage in acculturation?

1. Honeymoon
2. Rejection
3. Quittance
4. Confidence

72. Which of the following is NOT a situation in which consumer behavior occurs?

1. communications situation
2. purchase situation
3. usage situation
4. all of the above are situations in which consumer behavior occurs

73. Which of the following is not a sales forecasting method?

1. Leading indicators.
2. binomial regression.
3. Time lag analysis.
4. Time series analysis.

74. Which of the following is a situation in which consumer behavior occurs?

1. communications situation
2. purchase situation
3. usage situation
4. All of the above

75. Which of the following also includes a situation-specific component?

1. personality
2. self-concept
3. involvement
4. demographics

76. Which of Maslows needs reflects individuals desires for status, superiority, self respect, and prestige?

1. safety
2. self-actualization
3. physiological
4. esteem

77. Which need in Maslows hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

1. safety
2. self-actualization
3. physiological
4. belongingness

78. When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called

1. Generalization
2. Extinction
3. Discrimination
4. None of the above

79. What refers to the buying behavior of final consumers.

1. Consumer buyer behavior
2. Target market buying
3. Market segment business
4. Business buying behavior

80. What is the single factor that best indicates social class.

1. Time
2. Money
3. Occupation
4. Fashion

81. What is the middle class concerned about?

1. European travel and club memberships for tennis, golf, and swimming
2. Prestigious schooling facility for their children
3. Fashion and buying what experts in the media recommend
4. Buying only value for money products

82. What does VALS stand for?

1. Value Added Living Systems
2. Values and Life Styles
3. Variable Living Styles
4. None of the above

83. Understanding of consumer needs and then develops a marketing mix to satisfy these needs

1. The marketing concept
2. The strategic plan
3. The product influences
4. The price influences