Advertising and Sales Management MCQ Questions and Answers Quiz

61. Merchandise allowance is a technique.

  1. Consumer promotion Techniques
  2. Trader Promotion Techniques
  3. Sales Force Promotion Technique
  4. Pull Promotion Technique

62. Couponing is an example of

  1. Consumer promotion Techniques
  2. Trader Promotion Techniques
  3. Sales Force Promotion Technique
  4. Dealer Promotion Technique

63. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

  1. Campaign
  2. Trial
  3. Commercial
  4. Marketing

64. Pioneer advertising, consumer advertising and product advertising are

  1. Objective of advertising
  2. Types of advertising
  3. Marketing decisions in advertising
  4. Evaluating advertising

65. Direct mail advertising sends messages through

  1. Audio
  2. Video
  3. Mail
  4. None of these

66. If promotion is related to advertisement then place is related to

  1. Retail outlets
  2. Warranty
  3. Discounts
  4. Attractiveness

67. Advertising not allowed.

  1. Liquor
  2. Washing powder
  3. Cigarette
  4. Both a and c

68. Which concept supplements the work of sales promotion?

  1. Middlemen
  2. Wholesaler
  3. Advertising
  4. Personal selling

69. Direct mail advertising is suitable in case of

  1. Retailer
  2. Wholesaler
  3. Personal selling
  4. Share broker

70. Advertising allowance, incentives to salesman, quantity discount are the method of

  1. Retailer promotion method
  2. Wholesaler promotion method
  3. Dealer promotion method
  4. Jobbers promotion method

MCQ Multiple Choice Questions and Answers on Advertising and Sales Management

Advertising and Sales Management Trivia Questions and Answers PDF

Advertising and Sales Management Question and Answer

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