Advertising and Sales Management MCQ Questions and Answers Quiz

51. The first step in developing an advertising program should be to:

  1. Set advertising objectives.
  2. Set the advertising budget.
  3. Evaluate advertising campaigns.
  4. Develop advertising strategy.

52. A short and striking or memorable phrase used in advertising is called

  1. logo
  2. Slogan
  3. brand image
  4. sign

53. Advertising is not flexible as the message is once fixed it cant be altered again and again according to the

  1. Advertiser
  2. Sponsor
  3. Customer
  4. Marketer

54. Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to

  1. Advertiser
  2. Sponsor
  3. Marketing manager
  4. Firm

55. Advertising is a non-personal process but must be written or printed in words............advertise and helps in the sale of the product.

  1. Salesman
  2. Sponsors
  3. Marketer
  4. Marketing manager

56. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

  1. institutional copy
  2. straight selling copy
  3. educational copy
  4. expository copy

57. Showing the product in a picture as being bigger than it actually is an example of

  1. Deception
  2. Subliminal Ads
  3. Obscene ads
  4. Challenging

58. If a company gives false message to the customers, it is known as

  1. Obscene ads
  2. Subliminal ads
  3. Deception
  4. None of these

59. Which among the following is not a mechanical test?

  1. Psychogalvanometer
  2. Techistoscope
  3. Camera test
  4. Consumer dairy test

60. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

  1. to inform
  2. to persuade
  3. to remind
  4. to make profits
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Advertising and Sales Management Question and Answer

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