Advertising and Sales Management MCQ Quiz - Multiple Choice Questions & Answers Page 4

31. Sales persons who want for the sales to come to them is known as

1. Transactional
2. Closers
3. Relational
4. Consultants

32. All of the following methods are considered to be concurrent testing methods except:

1. consumer diaries
2. co-incidental surveys
3. readability studies
4. electronic devices

33. The sales promotion strategy which concentrates on the middlemen and consumers is known as

1. Pull Strategy
2. Combination strategy
3. Sale force Strategy
4. Push Strategy

34. The cost of printing, media support, artwork and distribution is known as

1. Promotion cost
2. Communication cost
3. Fulfilment cost
4. Marketing cost

35. The cost handling in campaign and financing the offers is known as

1. Promotion cost
2. Communication cost
3. Fulfilment cost
4. Marketing cost

36. Which of these type is a hidden advertisement?

1. Surrogate
2. Competitive
3. Comparative
4. Industrial

37. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:

1. Setting advertising objectives.
2. Conducting advertising culture audit
3. Setting the advertising budget.
4. Developing advertising strategy.

38. Which among the following is a Pull Strategy?

1. Trade promotion
2. Consumer Promotion
3. Sales Force Promotion
4. None of these

39. Copy testing is also known as

1. Pre Testing
2. Copy writing
3. concurrent testing
4. Preview

40. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

1. Advertising clutter
2. Corporate Social Responsibility
3. Advertising revolution
4. Mass advertising