Advertising and Sales Management MCQ Questions and Answers Quiz

21. The strategy that encourages dealers and distributors to sell a product is known as

  1. Push
  2. Pull
  3. Combination
  4. Marketing

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. integrated strategy

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. Integrated strategy

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

  1. Push strategy
  2. Pull strategy
  3. Blocking strategy
  4. Integrated strategy

25. Sales contest, conventions, trade shows are

  1. Word of mouth publicity
  2. Push promotion
  3. Dealers promotion method
  4. Business promotion tools

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

  1. Discount
  2. Quantity gift
  3. Cheap bargain
  4. Promotion mix

27. The product is sold and money is received in installments. No interest is charged on these installments is

  1. Rebate
  2. Refunds
  3. Full finance
  4. Product combination

28. An Ad copy that uses the endorsement of a satisfied customer?

  1. comparative copy
  2. reminder copy
  3. expository copy
  4. testimonial Ad copy

29. Which among the following is the right sequence of copywriting process?

  1. planning, research, organisation, writing, checking, proof reading, editing, revision
  2. research, planning, organisation, writing, checking, proof reading, editing, revision
  3. planning, research, organisation, writing, checking, editing, proof reading, revision
  4. research, planning, organisation, writing, checking, editing, proof reading, revision

30. ..............is a self-regulatory voluntary organization of the advertising industry

  1. Securities and Exchange Board of India
  2. Reserve Bank of India (RBI)
  3. Medical Council of India
  4. Advertising Standards Council of India (ASCI)
Tags

MCQ Multiple Choice Questions and Answers on Advertising and Sales Management

Advertising and Sales Management Trivia Questions and Answers PDF

Advertising and Sales Management Question and Answer

Spreading Knowledge Across the World

USA - United States of America  Canada  United Kingdom  Australia  New Zealand  South America  Brazil  Portugal  Netherland  South Africa  Ethiopia  Zambia  Singapore  Malaysia  India  China  UAE - Saudi Arabia  Qatar  Oman  Kuwait  Bahrain  Dubai  Israil  England  Scotland  Norway  Ireland  Denmark  France  Spain  Poland  and many more....