Advertising and Sales Management MCQ Questions and Answers Quiz

181. What is the next step after closing the sale in personal selling process?

  1. The opening
  2. Need and problem identification
  3. Dealing with objectives
  4. Follow up

182. The long term sales effect of the sales promotion could be

  1. Positive
  2. Negative
  3. Neutral
  4. All of the above

183. Advertisement is a mass communication. It addresses to masses and its a form of.............communication.

  1. Personal
  2. Non personal
  3. Direct
  4. Indirect

184. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of.........

  1. Tools
  2. Objectives
  3. Developing sales promotion program
  4. None of these

185. The advertisement of newspaper has a very short life span of

  1. One day
  2. One week
  3. One month
  4. One year

186. Which of the following is the most popular print media available to advertiser?

  1. Magazine
  2. Pamphlet
  3. Emails
  4. Newspaper

187. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

  1. Affordable method
  2. percentage-of-sales method
  3. competitive-parity method
  4. objective-end-task method

188. Setting the promotion budget so as to match the budgets of thecompetitors is characteristic of which of the following budget methods?

  1. Affordable method
  2. Percentage-of-Sales method
  3. competitive-parity method
  4. Objective-end-task method

189. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

  1. advertising
  2. personal selling
  3. public relations
  4. sales promotion

190. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

  1. advertising
  2. personal selling
  3. public relations
  4. sales promotion
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