Advertising and Sales Management MCQ Questions and Answers Quiz

141. Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by

  1. Kollar and Clark
  2. Hanson
  3. Bordan
  4. AHR Detens

142. AIDA stands for Attention,.............., Desire and...................

  1. Interest; Action
  2. Idea; Approach
  3. Intensity; Appeal
  4. Involvement; Appeal

143. Advertisement is a type of

  1. Outdoor marketing
  2. Indirect marketing
  3. Share marketing
  4. Transaction marketing

144. Building and maintaining relation with government officials to influence legislation and regulation is a part of

  1. Direct marketing
  2. Indirect marketing
  3. Loyalty schemes
  4. Public relation

145. .............is used heavily when introducing a new product category.

  1. Persuasive advertising
  2. Inferential advertising
  3. Reminder advertising
  4. Informative advertising

146. Pride appeal is which type of appeal

  1. Rational
  2. Informative
  3. Emotional
  4. Non information

147. Scratching card and getting gift or some offer immediately is called

  1. Lucky draw
  2. Instant draw and assigned gift
  3. Quantity gifts
  4. Rebate

148. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called

  1. Lucky draw
  2. Instant draw and assigned gift
  3. Quantity gifts
  4. Rebate

149. Excuses for NOT making a purchase commitment or decision are called

  1. Constraints
  2. Interventions
  3. Troubles
  4. Objections

150. Which among the following is not an essential of advertising appeal?

  1. It must be conceptually sound
  2. It must be interesting
  3. It must be economical
  4. It must be complete
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Advertising and Sales Management Question and Answer

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