Advertising and Sales Management MCQ Questions and Answers Quiz

101. Sales persons who want for the sales to come to them is known as

  1. Transactional
  2. Closers
  3. Relational
  4. Consultants

102. All of the following methods are considered to be concurrent testing methods except:

  1. consumer diaries
  2. co-incidental surveys
  3. readability studies
  4. electronic devices

103. The sales promotion strategy which concentrates on the middlemen and consumers is known as

  1. Pull Strategy
  2. Combination strategy
  3. Sale force Strategy
  4. Push Strategy

104. The cost of printing, media support, artwork and distribution is known as

  1. Promotion cost
  2. Communication cost
  3. Fulfilment cost
  4. Marketing cost

105. The cost handling in campaign and financing the offers is known as

  1. Promotion cost
  2. Communication cost
  3. Fulfilment cost
  4. Marketing cost

106. Which of these type is a hidden advertisement?

  1. Surrogate
  2. Competitive
  3. Comparative
  4. Industrial

107. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:

  1. Setting advertising objectives.
  2. Conducting advertising culture audit
  3. Setting the advertising budget.
  4. Developing advertising strategy.

108. Which among the following is a Pull Strategy?

  1. Trade promotion
  2. Consumer Promotion
  3. Sales Force Promotion
  4. None of these

109. Copy testing is also known as

  1. Pre Testing
  2. Copy writing
  3. concurrent testing
  4. Preview

110. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

  1. Advertising clutter
  2. Corporate Social Responsibility
  3. Advertising revolution
  4. Mass advertising
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MCQ Multiple Choice Questions and Answers on Advertising and Sales Management

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Advertising and Sales Management Question and Answer

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