Digital Marketing MCQ Quiz - Multiple Choice Questions & Answers Page 2

11. A portal which is an online platform operated by a third party and is open to buyers or sellers in aparticular industry is a:

1. vertical and horizontal e-marketplace.
2. supplier-oriented marketplace.
3. buyer-oriented marketplace.
4. B2B independent e-market place

12. A portal which is normally run by a consortium ofbuyers in order to establish an efficient purchasingenvironment is a:

1. B2B independent e-marketplace.
2. buyer-oriented marketplace.
3. supplier-oriented marketplace.
4. vertical and horizontal e-marketplace

13. All of the following are reasons more people dont shop online except

1. lack of trust in online merchants.
2. lack of convenience.
3. inability to touch and feel the product.
4. fear of misuse of personal information.

14. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

1. Search Engine Optimisation (SEO).
2. Contextual Advertising.
3. Digital Asset Optimisation (DAO).
4. Pay Per Click (PPC).

15. Current changes in behaviours clearly show that...............is taking over more and more of consumer online searches.

1. social media
2. mobile
3. internet
4. blog

16. Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

1. lead generation
2. search.
3. rich media.
4. social media marketing.

17. Internet advertising has some weaknesses because

1. It cannot reach a global audience
2. It does not deliver good targeted reach
3. It is not easy to track
4. It is not emotive

18. Marketing Channels in Digital Marketing are

1. Email marketing, Valid marketing and Mobile marketing
2. Email marketing, Content marketing and Mobile marketing
3. On page marketing and Off page maketing
4. Mobile marketing, On page marketing and Off page marketing

19. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

1. Digital marketing.
2. Interactive marketing.
3. Direct marketing.
4. Electronic marketing.

20. On page search engine optimization refers to

1. Programming keywords into a website
2. Evaluating each page of a website for design
3. The amount of links coming into your website
4. The number of search engine sites a website is submitted to