Digital Marketing Multiple Choice Questions and Answers for Practice
Digital Marketing MCQ Questions for Practice
16. Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:
Correct Answer is: lead generation
17. Internet advertising has some weaknesses because
Correct Answer is: It is not emotive
18. Marketing Channels in Digital Marketing are
Correct Answer is: Email marketing, Content marketing and Mobile marketing
19. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
Correct Answer is: Interactive marketing.
20. On page search engine optimization refers to
Correct Answer is: Programming keywords into a website
21. Online gaming sites are a fast and efficient ways for companies to promote their products
Correct Answer is: True Statement
22. Paid advertising based on a per-click model is called
Correct Answer is: Sponsored search-engine advertising
23. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?
Correct Answer is: Pay Per Click (PPC).
24. The best way to improve search engine ranking is with
Correct Answer is: A blog
25. The main objective to branding is which of the following?
Correct Answer is: To earn trust from your customers
26. The online communications technique of search engine optimisation (SEO) is aimed at achieving/gaining:
Correct Answer is: good ranking in the organic or natural listings of search engines.
27. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?
Correct Answer is: Cost per acquisition
28. The process of outsourcing a task or group of tasks to a generally large group of people is known as:
Correct Answer is: crowd sourcing
29. The rise of.............has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).
Correct Answer is: social media
30. This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:
