Digital Marketing MCQ Multiple Choice Questions Answers - Page 2 for Practice
31. This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.
Correct Answer is: Contextual advertising.
32. This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:
Correct Answer is: A search engine.
33. To analyze the traffic coming to the Website..............tool is used.
Correct Answer is: Google analytics
34. Valid two types of keywords are...........and..............
Correct Answer is: long tail and short tail
35. What are some examples of digital marketing?
Correct Answer is: All of the above
36. What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?
Correct Answer is: Click-through rate.
37. What concept in paid search advertising Google AdWords refersto the amount bid by the advertiser?
Correct Answer is: Maximum cost per click (CPC).
38. What does SEO stand for ?
Correct Answer is: Search Engine Optimization
39. What form of marketing is particularly suited to generating awareness about a brand or promotion?
Correct Answer is: Viral Marketing
40. What is the best way to make money while you sleep?
Correct Answer is: Having products on your website
41. What is unique about social media marketing?
Correct Answer is: All of the above
42. When is it most ideal to send a press release?
Correct Answer is: Tuesday through Thursday for anything newsworthy
43. Which is the set of practices that enables organisations to communicate and engage interactively with their audiences through any mobile device or network.
Correct Answer is: Mobile marketing
44. Which of the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites
Correct Answer is: SEO
45. Which of the following is not a standard in online advertising?
Correct Answer is: Signal
46. Which of the following is not a type of digital marketing activity?
Correct Answer is: Print advert.
47. Which of the following is not a weakness of using online in the media plan?
Correct Answer is: It can reach a global and local audience
48. Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?
Correct Answer is: Disclosure.
49. Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?
Correct Answer is: Interactivity.
50. Which of the following marketing techniques are most likely to pay you?
Correct Answer is: Article marketing
51. Which of the following refers to unsolicited electronic messages?
Correct Answer is: Spam.
52. Which SEO relies on manipulating Googles algorithm to improve rankings.
