Digital Marketing Multiple Choice Questions and Answers for Practice

16. Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

1. lead generation
2. search.
3. rich media.
4. social media marketing.

17. Internet advertising has some weaknesses because

1. It cannot reach a global audience
2. It does not deliver good targeted reach
3. It is not easy to track
4. It is not emotive

18. Marketing Channels in Digital Marketing are

1. Email marketing, Valid marketing and Mobile marketing
2. Email marketing, Content marketing and Mobile marketing
3. On page marketing and Off page maketing
4. Mobile marketing, On page marketing and Off page marketing

19. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

1. Digital marketing.
2. Interactive marketing.
3. Direct marketing.
4. Electronic marketing.

20. On page search engine optimization refers to

1. Programming keywords into a website
2. Evaluating each page of a website for design
3. The amount of links coming into your website
4. The number of search engine sites a website is submitted to

21. Online gaming sites are a fast and efficient ways for companies to promote their products

1. True Statement
2. False Statement

22. Paid advertising based on a per-click model is called

1. Search Engine Optimisation
2. ICT indicators
3. Source advertising
4. Sponsored search-engine advertising

23. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?

1. Pay Per Click (PPC).
2. Cost per Thousand (CPM).
3. Cost Per Acquisition (CPA).
4. None of the above.

24. The best way to improve search engine ranking is with

1. Video
2. A blog
3. Having at least 500 words of text per page
4. Using a lot of graphics per page

25. The main objective to branding is which of the following?

1. To have potential customers recognize your logo andmarketing materials
2. To earn trust from your customers
3. Promotional materials that match and coordinate
4. Having a unique tag line

26. The online communications technique of search engine optimisation (SEO) is aimed at achieving/gaining:

1. good ranking in sponsored listings of the search engines.
2. good ranking in the organic or natural listings of search engines.
3. representation on third party websites.
4. All of the above.

27. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?

1. Cost per acquisition
2. Earnings per click
3. Pay per click
4. None of the above

28. The process of outsourcing a task or group of tasks to a generally large group of people is known as:

1. social media marketing
2. internet advertising
3. crowd sourcing
4. e-marketing

29. The rise of.............has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

1. website
2. social media
3. web 1.0
4. web platform.

30. This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

1. mobile marketing
2. social media advertising
3. internet advertising
4. e-marketing