Customer Relationship Management (CRM) MCQ Quiz - Multiple Choice Questions & Answers Page 5

41. Technique which tries to identify real cost of serving an individual customer is called

1. activity based accounting
2. cost based accounting
3. price based accounting
4. turnover based accounting

42. Process of manage information about customers to maximize loyalty is said to be

1. company relationship management
2. supplier management
3. retailers management
4. customer relationship management

43. In buyer decision process, percentage of potential customers in a given target market is called

1. customer funnel
2. company funnel
3. marketing funnel
4. retailers funnel

44. Aggregate value of customers base is classified as

1. shareholder value
2. base value
3. retention value
4. marketers base value

45. Record which is based on business customers past purchases, sales price and volumes is classified as

1. business database
2. customer database
3. databases marketing
4. company marketing

46. Whole cluster of benefits when company promises to deliver through its market offering is called

1. value proposition
2. customer proposition
3. product proposition
4. brand proposition

47. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.

1. customer managed relationship
2. data mining
3. permission marketing
4. one-to-one marketing

48. In an Internet context, this is the practice of tailoring Web pages to individual users characteristics or preferences.

1. Web services
2. customer-facing
3. client/server
4. personalization

49. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprises future sales and service and lower cost.

1. clickstream analysis
2. database marketing
3. customer relationship management
4. CRM analytics

50. This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

1. best practice
2. data mart
3. business information warehouse
4. business intelligence