How can you make your brand stand out from the crowd?
There are many good reasons to have a brand. It inspires customer confidence in your products and speaks of quality and value, as well as customer desirability. This can push up the price of your products as they will be seen as a far better buy than those products which are similar but unbranded.
Making your brand stand out could be easier than your think, but it is important to get it right, as the journey of re-branding can be an expensive learning curve.
#1 Make your artwork eye-catching
It is important to make your artwork eye-catching and attractive. Of course, there are designers that will help you in choosing the perfect-looking artwork, but you will need to make sure that the design you choose is timeless as it will be associated with your business and products for a long time to come.
#2 Put your brand on every product you manufacture
Be sure to put your brand name on every product that you make (or sell if you do not make the merchandise that you sell). This is a great way to provide your items with an identity that will link them back to your business alone.
Your brand artwork can be applied to everything that you produce, no matter how large or small, soft or hard your product is. In fact, using techniques such as Lock-Up Technology can provide you with crisp, high-quality engraved foil and embossing die techniques that can make your products look professional and entirely unique to your business.
#3 Place your brand in visible locations
Of course, your brand name and artwork should be placed in areas of your product where they will be easily seen. There are many different reasons for this.
However, mainly it is so that your brand name will be viewed frequently; and, over time, become highly recognizable and will therefore build trust with your customer due to your brand's quality and your company's reputation. You could also find that it encourages more consumers to purchase the items that you sell rather than sourcing lesser quality items due to them looking extremely similar to your merchandise.
#4 Provide company swag items alongside large orders
If your business is not selling products straight to the public but instead to other businesses to assemble into other products, you are going to have to think a little bit harder about getting your brand seen by the many.
This is where company swag items come into their own. Treating your largest customers to freebie swag items with their orders could, if you are savvy, provide your business with additional relatively free advertising.
Choosing company swag items that your customer's employees are going to want, use, and show around is probably the hardest bit, but you should make sure that each item carries your brand in visible places, for instance, on the front of caps, top of gloves, front exterior of bags, and fronts of T-shirts, to name a few swag item you could invest in.