Advertising and Sales Management Questions and Answers in Quiz Form 11 for Practice

151. For making a large margin of profit a person purchases goods and sell in his own name is

1. Merchant middleman
2. Retailer
3. Buyer
4. Jobber

152. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between

1. Buyer and customer
2. Market manager and salesman
3. Marketer and retailer
4. Jobber and wholesaler

153. From the perspective of sales, advertisements are required for

1. Increasing sales
2. Decreasing sales
3. Profit
4. Loss

154. Advertising is generally criticized because the cost involved in making ads are generally

1. Medium
2. Equal to the production
3. High
4. Low

155. Which of these contain no illustrations or logos?

1. Classified advertisements
2. Cinema
3. TV
4. Magazine

156. The party who get advantages through sales promotion is

1. Wholesaler
2. Both b and c
3. Retailer
4. Manufacturer

157. The middlemen are the connecting link between the producers and..............

1. Buyers
2. Marketing managers
3. Sellers
4. Marketers

158. Advertisement aims at

1. Customer relations
2. Mass communication
3. Product selling
4. Marketing

159. Advertising creates employment as it increases the volume of sales and..............

1. Promotion
2. Personal selling
3. Production
4. Marketing

160. Digital marketing is same as

1. Marketing on Twitter
2. All of the above
3. Marketing through emails
4. Marketing on Facebook

161. Digital marketing is same as

1. Online ads
2. All of the above
3. Marketing through emails
4. Marketing on Facebook

162. The combination of media used for advertising in a target market is

1. Media Advertising
2. Media Option
3. Media Mix
4. Market-Media Match

163. It is criticized that advertising causes people to give too much importance to

1. Cost of product
2. Standard of living
3. Fashion
4. Material goods

164. The specific carrier within a medium is called

1. Media Van
2. Media Vehicle
3. Media Carrier
4. Media Bus

165. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

1. Selecting media
2. Measuring communication
3. Media strategy
4. Media execution