Advertising and Sales Management MCQ Multiple Choice Questions

Q: 1. POP is an abbreviation of

Correct Answer is: Priority of purchase

Q: 2. Creating image of product in the minds of target group is called

Correct Answer is: Popularising

Q: 3. All of the following methods are used for evaluating advertising effectiveness except:

Correct Answer is: Concurrent test

Q: 4. Providing offer to refund a part of the purchase price of any product to consumer is known as

Correct Answer is: Patronage reward

Q: 5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

Correct Answer is: Rebate/cash refund offer

Q: 13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

Correct Answer is: All of these

Q: 16. Keeping consumers thinking about the product is the objective for which type of advertising?

Correct Answer is: Persuasive advertising.

Q: 18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Correct Answer is: direct marketing

Q: 19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

Correct Answer is: sales promotion

Welcome to our Advertising and Sales Management MCQs section, designed for students and exam aspirants. These multiple-choice questions cover essential concepts and are perfect for practice and revision.

About Advertising and Sales Management MCQ Questions

Advertising and Sales Management MCQs delve into the core concepts of marketing, sales strategies, and promotional techniques. These questions cover topics such as market research, customer behavior, sales techniques, and advertising media, providing a comprehensive understanding of the subject.

Why Practice Advertising and Sales Management Objective Questions?

Practicing these objective questions helps students and professionals prepare for exams, interviews, and concept revision. They enhance your understanding of key principles, improve your problem-solving skills, and boost your confidence. Regular practice ensures you are well-prepared for any assessment or real-world scenario.

Who Should Use These MCQs?

Advertising and Sales Management MCQ Questions for Practice

1. POP is an abbreviation of

Purchase of product
Point of purchase
Property of product
Priority of purchase

2. Creating image of product in the minds of target group is called

Marketing
positioning
Branding
Popularising

3. All of the following methods are used for evaluating advertising effectiveness except:

Pre- test
Post- test
Concurrent test
Marginal test

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

Coupon
Price pack
Rebate/cash refund offer
Patronage reward

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

Coupon
Price pack
Rebate/cash refund offer
Premium

6. Giving cash or award to customer for using the same product regularly is called

Coupon
Price pack
Premium
Patronage reward

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

Coupon
Price pack
Rebate/cash refund offer
Premium

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

Coupon
Price pack
Rebate/cash refund offer
Premium

9. ..............media can give 24 hour exposure to the public eye.

Television
Print
Internet
Flex Board

10. The best advertisement is

By emails
Print media
Television
A satisfied customer

11. When customer is a getting some gift items with the product they purchase is known as

Price pack
Product combination
Quantity gift
Lucky draw

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

Manufacture
Production
Promotion
Development

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

Wholesalers and manufacturers
Production and sales
Supply and demand
All of these

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

Marketing mix
Promotion mix
Product mix
Price mix

15. Searching and identifying potential buyers for a product is

Selling
Prospecting
Compelling
Canvasing

16. Keeping consumers thinking about the product is the objective for which type of advertising?

Informative advertising
Psychological advertising.
Reminder advertising
Persuasive advertising.

17. Advertising is an important source of revenue to

Advertisers
Public
Media
Government

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Advertising
public relations
direct marketing
sales promotion

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

advertising
public relations
direct marketing
sales promotion

20. It is popularly known as free form of promotion

Advertisement
Publicity
Personal Selling
Marketing

21. The strategy that encourages dealers and distributors to sell a product is known as

Push
Pull
Combination
Marketing

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Push strategy
Pull strategy
Blocking strategy
integrated strategy

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

Push strategy
Pull strategy
Blocking strategy
Integrated strategy

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Push strategy
Pull strategy
Blocking strategy
Integrated strategy

25. Sales contest, conventions, trade shows are

Word of mouth publicity
Push promotion
Dealers promotion method
Business promotion tools

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

Discount
Quantity gift
Cheap bargain
Promotion mix

27. The product is sold and money is received in installments. No interest is charged on these installments is

Rebate
Refunds
Full finance
Product combination

28. An Ad copy that uses the endorsement of a satisfied customer?

comparative copy
reminder copy
expository copy
testimonial Ad copy

29. Which among the following is the right sequence of copywriting process?

planning, research, organisation, writing, checking, proof reading, editing, revision
research, planning, organisation, writing, checking, proof reading, editing, revision
planning, research, organisation, writing, checking, editing, proof reading, revision
research, planning, organisation, writing, checking, editing, proof reading, revision

30. ..............is a self-regulatory voluntary organization of the advertising industry

Securities and Exchange Board of India
Reserve Bank of India (RBI)
Medical Council of India
Advertising Standards Council of India (ASCI)

Advertising and Sales Management MCQ Multiple Choice Questions for Practice

About Advertising and Sales Management MCQ Questions

Why Practice Advertising and Sales Management Objective Questions?

Who Should Use These MCQs?

Advertising and Sales Management MCQ Questions for Practice

1. POP is an abbreviation of

2. Creating image of product in the minds of target group is called

3. All of the following methods are used for evaluating advertising effectiveness except:

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

6. Giving cash or award to customer for using the same product regularly is called

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

9. ..............media can give 24 hour exposure to the public eye.

10. The best advertisement is

11. When customer is a getting some gift items with the product they purchase is known as

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

15. Searching and identifying potential buyers for a product is

16. Keeping consumers thinking about the product is the objective for which type of advertising?

17. Advertising is an important source of revenue to

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

20. It is popularly known as free form of promotion

21. The strategy that encourages dealers and distributors to sell a product is known as

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

25. Sales contest, conventions, trade shows are

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

27. The product is sold and money is received in installments. No interest is charged on these installments is

28. An Ad copy that uses the endorsement of a satisfied customer?

29. Which among the following is the right sequence of copywriting process?

30. ..............is a self-regulatory voluntary organization of the advertising industry

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Advertising and Sales Management MCQ Multiple Choice Questions for Practice

About Advertising and Sales Management MCQ Questions

Why Practice Advertising and Sales Management Objective Questions?

Who Should Use These MCQs?

Advertising and Sales Management MCQ Questions for Practice

1. POP is an abbreviation of

2. Creating image of product in the minds of target group is called

3. All of the following methods are used for evaluating advertising effectiveness except:

4. Providing offer to refund a part of the purchase price of any product to consumer is known as

5. If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

6. Giving cash or award to customer for using the same product regularly is called

7. A certificate that gives buyer a kind of saving when they purchase any specified item is called

8. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

9. ..............media can give 24 hour exposure to the public eye.

10. The best advertisement is

11. When customer is a getting some gift items with the product they purchase is known as

12. Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

13. Role of middleman is to ensure that there is seamless flow of goods in the market by matching

14. ..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

15. Searching and identifying potential buyers for a product is

16. Keeping consumers thinking about the product is the objective for which type of advertising?

17. Advertising is an important source of revenue to

18. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

19. If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

20. It is popularly known as free form of promotion

21. The strategy that encourages dealers and distributors to sell a product is known as

22. is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

23. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

24. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

25. Sales contest, conventions, trade shows are

26. A producer announced that on purchase of a particular product another product will be provided at less rate is

27. The product is sold and money is received in installments. No interest is charged on these installments is

28. An Ad copy that uses the endorsement of a satisfied customer?

29. Which among the following is the right sequence of copywriting process?

30. ..............is a self-regulatory voluntary organization of the advertising industry

Your Score

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