Marketing Management MCQ Questions and Answers Quiz

81. ..........can be used to minimize the risk of security breaches or viruses.

  1. Firewall
  2. Backups
  3. Encryption
  4. Digital signature

82. ..........is not a dealer promotion scheme.

  1. Free goods
  2. Trade allowance
  3. Coupons
  4. All of these

83. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

  1. Frequency marketing
  2. event marketing
  3. viral marketing
  4. none of these

84. Market where goods are transacted on the spot or immediately

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these

85. Market where there is no physical delivery of goods

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these

86. Marketing to babies in the womb is ..........marketing.

  1. Galimatias
  2. viral
  3. guerilla
  4. morph

87. Which of the following is not a main objective of personal selling ?

  1. generate sales
  2. build awareness and appreciation for the product
  3. create personal contact
  4. none of these

88. Marketing is a ..........process

  1. Goal oriented
  2. Exchange
  3. Social
  4. All of these

89. Which of the following is a method of Competition Based Pricing

  1. Going Rate Pricing
  2. Sealed Bid Pricing
  3. Customary Pricing
  4. All of these

90. Marketing is applicable in

  1. Goods
  2. Events
  3. Property
  4. All of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer