Marketing Management MCQ Questions and Answers Quiz

81. ..........is not a dealer promotion scheme.

  1. Free goods
  2. Trade allowance
  3. Coupons
  4. All of these

82. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

  1. Frequency marketing
  2. event marketing
  3. viral marketing
  4. none of these

83. Market where goods are transacted on the spot or immediately

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these

84. Market where there is no physical delivery of goods

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these

85. Marketing to babies in the womb is ..........marketing.

  1. Galimatias
  2. viral
  3. guerilla
  4. morph

86. Which of the following is not a main objective of personal selling ?

  1. generate sales
  2. build awareness and appreciation for the product
  3. create personal contact
  4. none of these

87. Marketing is a ..........process

  1. Goal oriented
  2. Exchange
  3. Social
  4. All of these

88. Which of the following is a method of Competition Based Pricing

  1. Going Rate Pricing
  2. Sealed Bid Pricing
  3. Customary Pricing
  4. All of these

89. Marketing is applicable in

  1. Goods
  2. Events
  3. Property
  4. All of these

90. ..........is the marketing of products that are regarded to be safe for the environment.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer