Marketing Management MCQ Questions and Answers Quiz

71. Motives which are driven by learning, perception and attitude are known as

  1. Emotional motives
  2. Patronage motives
  3. Psychological motives
  4. Rational motives

72. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

  1. encryption
  2. firewalls
  3. digital certificates
  4. digital signature

73. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

74. A digital analog of various forms of payment backed by a bank or financial institution is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

75. Which of the following is not a type of e-payment system.

  1. ETB
  2. EFT
  3. E-cash
  4. None of these

76. ..........is also called ambush marketing.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these

77. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these

78. ..........means moving of finished goods from one end of a producer to consumer.

  1. Exchange of goods
  2. Transfer of goods
  3. Physical distribution
  4. None of these

79. Brands add value for both customers and the firm by

  1. Facilitating purchase
  2. Establish loyality
  3. Both a and b
  4. None of these

80. Which of the following is not an element of demographic segmentation

  1. Family size
  2. Population density
  3. Income
  4. Religion
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer