Marketing Management MCQ Questions and Answers Quiz

71. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

  1. encryption
  2. firewalls
  3. digital certificates
  4. digital signature

72. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

73. A digital analog of various forms of payment backed by a bank or financial institution is

  1. ETB
  2. EFT
  3. E-cash
  4. E-money

74. Which of the following is not a type of e-payment system.

  1. ETB
  2. EFT
  3. E-cash
  4. None of these

75. ..........is also called ambush marketing.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these

76. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these

77. ..........means moving of finished goods from one end of a producer to consumer.

  1. Exchange of goods
  2. Transfer of goods
  3. Physical distribution
  4. None of these

78. Brands add value for both customers and the firm by

  1. Facilitating purchase
  2. Establish loyality
  3. Both a and b
  4. None of these

79. Which of the following is not an element of demographic segmentation

  1. Family size
  2. Population density
  3. Income
  4. Religion

80. ..........can be used to minimize the risk of security breaches or viruses.

  1. Firewall
  2. Backups
  3. Encryption
  4. Digital signature
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer