Marketing Management MCQ Questions and Answers Quiz

61. Which of the following is not a risk in internet based transaction

  1. eavesdropping
  2. spoofing
  3. encryption
  4. unauthorized action

62. ..........is online identity theft.

  1. Eavesdropping
  2. Phishing
  3. Spoofing
  4. None of these

63. The financial exchange that takes place online between buyers and sellers is known as

  1. E-branding
  2. E-marketing
  3. E-advertisement
  4. E-payment system

64. A product with the ..........is a green product.

  1. Ecomark
  2. Agmark
  3. ISI Mark
  4. none of these

65. Marketing is important to

  1. Economy
  2. Companies
  3. Consumers
  4. All of these

66. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these

67. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

68. Buying and selling over the internet is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

69. The marketing side of E-commerce is known as

  1. E-marketing
  2. E-business
  3. Interactive marketing
  4. none of these

70. Motives which are driven by learning, perception and attitude are known as

  1. Emotional motives
  2. Patronage motives
  3. Psychological motives
  4. Rational motives
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer