Marketing Management MCQ Questions and Answers Quiz

61. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

  1. E-advertising
  2. E-branding
  3. E-commerce
  4. E-marketing

62. Which of the following is not a risk in internet based transaction

  1. eavesdropping
  2. spoofing
  3. encryption
  4. unauthorized action

63. ..........is online identity theft.

  1. Eavesdropping
  2. Phishing
  3. Spoofing
  4. None of these

64. The financial exchange that takes place online between buyers and sellers is known as

  1. E-branding
  2. E-marketing
  3. E-advertisement
  4. E-payment system

65. A product with the ..........is a green product.

  1. Ecomark
  2. Agmark
  3. ISI Mark
  4. none of these

66. Marketing is important to

  1. Economy
  2. Companies
  3. Consumers
  4. All of these

67. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these

68. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

69. Buying and selling over the internet is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these

70. The marketing side of E-commerce is known as

  1. E-marketing
  2. E-business
  3. Interactive marketing
  4. none of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer