Marketing Management Multiple Choice Questions and Answers

51. Which of the following is known as market aggregation?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

52. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls

53. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these

54. ..........is a security protocol based on digital certificates.

1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these

55. ...........marketing uses telecommunication devices to reach prospective customers

1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these

56. The best channel of distribution for Vacuum cleaner is

1. Direct marketing
2. Mail order Business
3. Self service
4. None

57. Which of the following is not a sales promotion tool

1. Discount
2. Dealer contest
3. Advertisement
4. Consumer contest

58. Behaviour exhibited while purchasing a car is an example of

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

59. Consumers show .............while buying their products on regular basis

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

60. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

1. E-advertising
2. E-branding
3. E-commerce
4. E-marketing