Marketing Management MCQ Questions and Answers Quiz

41. ..........is not an e-payment media.

  1. Credit card
  2. Debit card
  3. Electronic cheque
  4. Wallet

42. We guarantee every product we sell, appeal to ...........motive

  1. Curosity
  2. Variety
  3. Quality
  4. Comfort

43. .............influence product line decisions.

  1. Customer preference
  2. Change in demand
  3. Product sepecialisation
  4. All of these

44. Which company is the pioneer in the direct marketing ?

  1. Cypla
  2. Avon cosmetics
  3. Johnson & Johnson
  4. Eureka Forbs

45. ..........Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

  1. De marketing
  2. meta marketing
  3. mass marketing
  4. mega marketing

46. Which brands indicate only the product category

  1. Dealer
  2. Licensed
  3. Generic
  4. Individual

47. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

  1. debit card
  2. credit card
  3. smart card
  4. none of these

48. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing

49. ..........was first used by Eugene J Kelly.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing

50. Which of the following is against marketing concept ?

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer