Marketing Management MCQ Questions and Answers Quiz

41. Which of the following is not a method of cost based pricing

  1. Cost Plus Pricing
  2. Marginal Cost Pricing
  3. Differential Pricing
  4. Target Pricing

42. ..........is not an e-payment media.

  1. Credit card
  2. Debit card
  3. Electronic cheque
  4. Wallet

43. We guarantee every product we sell, appeal to ...........motive

  1. Curosity
  2. Variety
  3. Quality
  4. Comfort

44. .............influence product line decisions.

  1. Customer preference
  2. Change in demand
  3. Product sepecialisation
  4. All of these

45. Which company is the pioneer in the direct marketing ?

  1. Cypla
  2. Avon cosmetics
  3. Johnson & Johnson
  4. Eureka Forbs

46. ..........Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

  1. De marketing
  2. meta marketing
  3. mass marketing
  4. mega marketing

47. Which brands indicate only the product category

  1. Dealer
  2. Licensed
  3. Generic
  4. Individual

48. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

  1. debit card
  2. credit card
  3. smart card
  4. none of these

49. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing

50. ..........was first used by Eugene J Kelly.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer