Marketing Management MCQ Questions and Answers Quiz

21. The word channel is derived from the French word,

  1. Cann
  2. Chaan
  3. Canal
  4. None of these

22. ..........means the set of marketing intermediaries through which the goods flow from the producer to consumer.

  1. Channel of distribution
  2. Direct marketing
  3. Intensive distribution
  4. None of these

23. ..........is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

  1. Cheap-jacks
  2. Hawkers
  3. Market traders
  4. None of these

24. The negative feeling which arise after purchase causing inner tension is known as

  1. Cognitive dissonance
  2. Post purchase dissonance
  3. Buyers remorse
  4. All of these

25. Market in which gold and silver are sold

  1. Commodity market
  2. Produce market
  3. Bullion market
  4. None of these

26. ..........advertisement stresses on comparative features of two brands

  1. Comparative advertisement
  2. Complimentary advertisement
  3. Niche advertisement
  4. None of these

27. ..........is not a commercial advertising

  1. Consumer ad
  2. Industrial ad
  3. Trade ad
  4. Shortage ad

28. In ..........appeals are emotional

  1. Consumer promotion
  2. Advertising
  3. Dealer Promotion
  4. ll of these

29. ..........are generally food stores that are much smaller in size than insupermarkets.

  1. Convenient store
  2. Discount store
  3. Specialty store
  4. None of these

30. Marketing that converts negative demand to positive demand is known as

  1. Conversional
  2. Maintenance
  3. Remarketing
  4. Developmental
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer