Marketing Management MCQ Questions and Answers Quiz

231. In Japan ..........marketing is known as æKuchikomi.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph

232. The term ..........Marketing was coined by Steven Jurvetson in 1997.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph

233. Under ..........marketing every customer is treated as unique.

  1. Word of mouth
  2. viral
  3. guerilla
  4. one-on-one
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