Marketing Management MCQ Questions and Answers Quiz

231. The term ..........Marketing was coined by Steven Jurvetson in 1997.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph

232. Under ..........marketing every customer is treated as unique.

  1. Word of mouth
  2. viral
  3. guerilla
  4. one-on-one

233. ..........is also known as buzz marketing.

  1. Word of mouth marketing
  2. viral marketing
  3. guerilla marketing
  4. morph marketing
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer