Marketing Management MCQ Questions and Answers Quiz

211. In a small market ..........is better

  1. Three level channel
  2. Two level channel
  3. Direct marketing
  4. All of these

212. Which of the following are possible pricing objectives

  1. To maximise profits
  2. To achieve a target market share
  3. To match the competition, rather than lead the market
  4. All of these

213. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

  1. Total market approach
  2. Concentration approach
  3. Multi-segment approach
  4. None of these

214. A price reduction to buyers who pay their bills promptly is called.

  1. Trade discount
  2. Cash discount
  3. Seasonal discount
  4. Quality discount

215. Dealer promotion is also known as

  1. Trade promotion
  2. Goods promotion
  3. Commerce promotion
  4. None of these

216. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

  1. Unauthorized action
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing

217. The strategy of choosing one attribute to excel to create competitive advantage is known as

  1. Under positioning
  2. Unique selling proposition
  3. Over positioning
  4. None of these

218. The strategy where the producer or marketer does not differentiate betweendifferent type of customers

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

219. The concentration of all marketing efforts on one selected segment within the total market

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing

220. Identifying and providing different marketing mix for each of the segments is known as

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer