Marketing Management MCQ Questions and Answers Quiz

11. AIDAS stands for

  1. Attention, Interest, Desire, Action, Satisfaction
  2. Action, Interest, Decision , Attention, Service
  3. Attention, Interest, Attitude, Action, Satisfaction
  4. None of these

12. The three major types of non store retailing are direct selling, direct marketing and

  1. Automatic vending
  2. Self service store
  3. Retail chain
  4. None of these

13. ..........is not a sales force promotion scheme.

  1. Bonus to sales force
  2. Slotting allowance
  3. Sales force contests
  4. None of these

14. Which of the following is not a component of brand equity

  1. Brand awareness
  2. Brand association
  3. Brand loyality
  4. Brand cohorts

15. Which is not a level of brand loyality.

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. Brand equity

16. Air conditioners are an example of ...........goods.

  1. Brown
  2. White
  3. Red
  4. Orange

17. American expression for fast moving consumer goods is ..........goods

  1. Brown
  2. White
  3. Red
  4. Orange

18. A person who purchases a product or service either for his own consumption or for others is known as

  1. Buyer
  2. Customer
  3. Consumer
  4. None of these

19. Market where demand for goods is greater than supply.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market

20. Market in which supply is greater than demand.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer