Marketing Management MCQ Questions and Answers Quiz

11. Blue revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these

12. Yellow revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these

13. AIDAS stands for

  1. Attention, Interest, Desire, Action, Satisfaction
  2. Action, Interest, Decision , Attention, Service
  3. Attention, Interest, Attitude, Action, Satisfaction
  4. None of these

14. The three major types of non store retailing are direct selling, direct marketing and

  1. Automatic vending
  2. Self service store
  3. Retail chain
  4. None of these

15. Which of the following is not a component of brand equity

  1. Brand awareness
  2. Brand association
  3. Brand loyality
  4. Brand cohorts

16. Which is not a level of brand loyality.

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. Brand equity

17. Air conditioners are an example of ...........goods.

  1. Brown
  2. White
  3. Red
  4. Orange

18. American expression for fast moving consumer goods is ..........goods

  1. Brown
  2. White
  3. Red
  4. Orange

19. A person who purchases a product or service either for his own consumption or for others is known as

  1. Buyer
  2. Customer
  3. Consumer
  4. None of these

20. Market where demand for goods is greater than supply.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
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