Marketing Management MCQ Questions and Answers Quiz

181. Markets which are organized and regulated by statutory measure are

  1. Regulated markets
  2. Unregulated markets
  3. World market
  4. None of these

182. Branding is a function of

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating

183. Risk bearing is a function of

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating

184. The Concept of USP was introduced by

  1. Rosser Reeves
  2. Theodre Levitt
  3. NH Borden
  4. None of them

185. Markets popularly known as haats and shandies are ..........markets.

  1. Rural
  2. Urban
  3. National
  4. none of these

186. ..........is not a consumer promotion scheme

  1. Samples
  2. Advertising material
  3. Coupons
  4. Rebates

187. ..........distribution system can be used to penetrate the rural market.

  1. Satellite
  2. selective
  3. exclusive
  4. intensive

188. SEM means ..........

  1. Search engine marketing
  2. Social environment marketing
  3. save energy marketing
  4. none of these

189. Departmental store is an example of

  1. Second hand goods seller
  2. Large scale retailer
  3. Multiple shop
  4. one of these

190. #NAME?

  1. Selective advertising
  2. Reminder advertising
  3. Primary advertising
  4. None of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer