Marketing Management MCQ Questions and Answers Quiz

181. Branding is a function of

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating

182. Risk bearing is a function of

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating

183. The Concept of USP was introduced by

  1. Rosser Reeves
  2. Theodre Levitt
  3. NH Borden
  4. None of them

184. Markets popularly known as haats and shandies are ..........markets.

  1. Rural
  2. Urban
  3. National
  4. none of these

185. ..........is not a consumer promotion scheme

  1. Samples
  2. Advertising material
  3. Coupons
  4. Rebates

186. ..........distribution system can be used to penetrate the rural market.

  1. Satellite
  2. selective
  3. exclusive
  4. intensive

187. SEM means ..........

  1. Search engine marketing
  2. Social environment marketing
  3. save energy marketing
  4. none of these

188. Departmental store is an example of

  1. Second hand goods seller
  2. Large scale retailer
  3. Multiple shop
  4. one of these

189. #NAME?

  1. Selective advertising
  2. Reminder advertising
  3. Primary advertising
  4. None of these

190. ..........is called shopping by post

  1. Self service
  2. Mail order Business
  3. Retail chain
  4. None of these
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer