Marketing Management MCQ Questions and Answers Quiz

171. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

  1. Production
  2. Holistic
  3. Modern
  4. Selling

172. Profit through Customer Satisfaction Is aimed in which concept

  1. Production
  2. Holistic
  3. Marketing
  4. Selling

173. Where sellers combine several products in the same package is known as

  1. Psychological Pricing
  2. Captive Product Pricing
  3. Product Bundle Pricing
  4. Promotional Pricing

174. Medical treatment with ayurvedic massage is an example of

  1. Pure tangible good
  2. hybrid
  3. pure service
  4. none of these

175. Multilevel marketing is also called

  1. Pyramid selling
  2. Hybrid selling
  3. Horizontal selling
  4. None of these

176. ..........is not a post test to evaluate advertising effectiveness

  1. Real Test
  2. Opinion research
  3. Association test
  4. Portfolio test

177. Yellow goods include ..........goods.

  1. Red & white
  2. White & brown
  3. Orange & red
  4. White & orange

178. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

179. Markets located in the heart of the region specializing in few crops like banana, onions etc are called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

180. Permanent rural market with continuous trading activity is called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer

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