Marketing Management MCQ Questions and Answers Quiz

171. Profit through Customer Satisfaction Is aimed in which concept

  1. Production
  2. Holistic
  3. Marketing
  4. Selling

172. Where sellers combine several products in the same package is known as

  1. Psychological Pricing
  2. Captive Product Pricing
  3. Product Bundle Pricing
  4. Promotional Pricing

173. Medical treatment with ayurvedic massage is an example of

  1. Pure tangible good
  2. hybrid
  3. pure service
  4. none of these

174. Multilevel marketing is also called

  1. Pyramid selling
  2. Hybrid selling
  3. Horizontal selling
  4. None of these

175. ..........is not a post test to evaluate advertising effectiveness

  1. Real Test
  2. Opinion research
  3. Association test
  4. Portfolio test

176. Yellow goods include ..........goods.

  1. Red & white
  2. White & brown
  3. Orange & red
  4. White & orange

177. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

178. Markets located in the heart of the region specializing in few crops like banana, onions etc are called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

179. Permanent rural market with continuous trading activity is called

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market

180. Markets which are organized and regulated by statutory measure are

  1. Regulated markets
  2. Unregulated markets
  3. World market
  4. None of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer