Marketing Management MCQ Questions and Answers Quiz

161. ..........factor is not considered as an important one while selecting channel of distribution

  1. Product
  2. Market factor
  3. Colour
  4. None of these

162. Which of the following is not an element of Social marketing mix?

  1. Product
  2. Price
  3. Distribution
  4. People

163. If advertising give focus on a particular product or brand, it is known as

  1. Product advertisement
  2. market advertisement
  3. Institutional advertisement
  4. None of these

164. When the advertisement is to create an image or reputation of the firm, it is a case of

  1. Product advertisement
  2. Institutional advertisement
  3. Reminder advertising
  4. None of these

165. The set of all the products a firm made available to consumers buy is called.

  1. Product line
  2. Product mix
  3. Product category
  4. None of these

166. Trading up is a method of product line modification by.

  1. Product line expansion
  2. Product line contraction
  3. Quality variation
  4. None of these

167. Trading down is a method of product line modification by.

  1. Product line expansion
  2. Product line contraction
  3. Quality variation
  4. None of these

168. ..........means placement of company product or products in the minds of target consumers relative to the competitive products

  1. Product positioning
  2. Product display
  3. Product expression
  4. None of these

169. Warehousing creates .........utility

  1. Product utility
  2. Place utility
  3. Time utility
  4. Customer utility

170. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

  1. Production
  2. Holistic
  3. Modern
  4. Selling
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer