161. ..........factor is not considered as an important one while selecting channel of distribution
162. Which of the following is not an element of Social marketing mix?
163. If advertising give focus on a particular product or brand, it is known as
164. When the advertisement is to create an image or reputation of the firm, it is a case of
165. The set of all the products a firm made available to consumers buy is called.
166. Trading up is a method of product line modification by.
167. Trading down is a method of product line modification by.
168. ..........means placement of company product or products in the minds of target consumers relative to the competitive products
169. Warehousing creates .........utility
170. Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
MCQ Multiple Choice Questions and Answers on Marketing Management
Marketing Management Question and Answer