Marketing Management MCQ Questions and Answers Quiz

141. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

  1. Penetration
  2. skimming
  3. going rate
  4. none of these

142. Which of the following is not an element of service marketing mix?

  1. People
  2. packaging
  3. process
  4. physical evidence

143. The process of direct communication between the sales person and a prospect is called

  1. Personal selling
  2. Direct marketing
  3. Advertising
  4. None of these

144. The concept of marketing mix was developed by

  1. Philip Kotler
  2. Stapleton
  3. NH Borden
  4. Albert W Emery

145. ..........is not included in the product factor

  1. Physical nature
  2. Technical nature
  3. Suitability
  4. None of these

146. Transport system creates .........utility.

  1. Place utility
  2. Time utility
  3. Customer utility
  4. All of these

147. Profiling the rural market is a part of ..........stage of rural marketingstrategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these

148. Marketing research is a part of ..........stage of rural marketing strategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these

149. ..........is not a pre test to evaluate advertising effectiveness

  1. Portfolio test
  2. Consumer Jury method
  3. Recognition test
  4. None of these

150. The companies that have become a tried and trusted household name are

  1. Positioned by Product Attributes and Benefits
  2. Positioned by Brand Endorsement
  3. Positioned by use, Occasion and Time
  4. Positioned by Corporate Identity
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer