Marketing Management Multiple Choice Questions and Answers

131. Market where currencies of different countries are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

132. Market where shares, debentures, bonds etc of companies are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

133. .........is a system of selling goods directly to customers through a network of selfemployed people

1. Multilevel marketing
2. Whole sale marketing
3. Vertical marketing
4. None of these

134. MILMA is an example of ..........type of shop

1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these

135. Trade mark is a

1. Name
2. Registered brand
3. Symbol
4. Design

136. If goods directly move from producer to consumer, it is known as

1. One level channel
2. Zero level channel
3. Two level channel
4. None of these

137. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks

138. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

1. Partnership
2. viral
3. guerilla
4. morph

139. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

140. Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

1. Penetration
2. skimming
3. going rate
4. none of these