Marketing Management Multiple Choice Questions and Answers

131. Market where money is lend and borrowed

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

132. Market where currencies of different countries are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

133. Market where shares, debentures, bonds etc of companies are bought and sold.

1. Money market
2. Foreign exchange market
3. Stock market
4. None of these

134. .........is a system of selling goods directly to customers through a network of selfemployed people

1. Multilevel marketing
2. Whole sale marketing
3. Vertical marketing
4. None of these

135. MILMA is an example of ..........type of shop

1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these

136. Trade mark is a

1. Name
2. Registered brand
3. Symbol
4. Design

137. If goods directly move from producer to consumer, it is known as

1. One level channel
2. Zero level channel
3. Two level channel
4. None of these

138. ..........is a low cost communication tool that can be easily tested, refined and rolled out.

1. Opt- in- e-mail
2. i- TV
3. i- radio
4. i-kiosks

139. An airline working with a tour operator or a hotel group is an exampleof ..........marketing

1. Partnership
2. viral
3. guerilla
4. morph

140. For rural marketing ..........pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these