Marketing Management MCQ Questions and Answers Quiz

121. In marketing, MRP stands for

  1. Managing public relation
  2. Marketing public relation
  3. Monitoring public relation
  4. none of these

122. Brands owned and developed by producers are known as

  1. Manufacturer brands
  2. Individual brands
  3. Family brands
  4. Dealer

123. not a step in advertising campaign

  1. Market analysis
  2. Determining ad Objectives
  3. Selecting ad media
  4. Supply of goods

124. The group of elements price, product, promotion and place constitute

  1. market mix
  2. marketing mix
  3. product mix
  4. promotion mix

125. All forces or factors that effect marketing policies, decisions and operations of a business constitute

  1. Marketing mix
  2. Marketing environment
  3. Marketing control
  4. None of these

126. all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

  1. Matter
  2. ad medium
  3. ad copy
  4. none of these

127. ..........simply refers to product planning.

  1. Merchandising
  2. Assembling
  3. R & D
  4. None of these

128. ..........are those who obtain title to goods with a view to selling them at profit

  1. Merchant middlemen
  2. Agent middle men
  3. Facilitators
  4. All of these

129. Which of the following is not an e-marketing tool?

  1. mobile phone
  2. cinema
  3. i- radio
  4. i-kiosks

130. Market where money is lend and borrowed

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer