Marketing Management Multiple Choice Questions and Answers

111. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

1. Joint advertising
2. Co-operative advertising
3. Sponsored advertising
4. None of these

112. Which of the following is not a non store retailing?

1. Kiosk marketing
2. retail chains
3. Direct marketing
4. telemarketing

113. If marketing is done through information and ordering machine placed in stores, it is known as

1. Kiosk marketing
2. Television marketing
3. Tele marketing
4. All of these

114. .........are the retailers who have no fixed place of business.

1. Large scale retailers
2. Itinerant retailers
3. Small scale retailers
4. None of these

115. Marketing Environment is

1. Largely uncontrollable
2. Changing fast
3. Influencing marketing decisions
4. All of these

116. Serving a small market not served by competitors is known as

1. Local marketing
2. Niche marketing
3. Segment marketing
4. Individual marketing

117. Products adapted to the perceived unique characteristics of national markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

118. Products seen as having extension potential into other markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

119. Products seen as only suitable in one single market

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

120. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products