Marketing Management Multiple Choice Questions and Answers

111. Which of the following is not a non store retailing?

1. Kiosk marketing
2. retail chains
3. Direct marketing
4. telemarketing

112. If marketing is done through information and ordering machine placed in stores, it is known as

1. Kiosk marketing
2. Television marketing
3. Tele marketing
4. All of these

113. .........are the retailers who have no fixed place of business.

1. Large scale retailers
2. Itinerant retailers
3. Small scale retailers
4. None of these

114. Marketing Environment is

1. Largely uncontrollable
2. Changing fast
3. Influencing marketing decisions
4. All of these

115. Serving a small market not served by competitors is known as

1. Local marketing
2. Niche marketing
3. Segment marketing
4. Individual marketing

116. Products adapted to the perceived unique characteristics of national markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

117. Products seen as having extension potential into other markets

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

118. Products seen as only suitable in one single market

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

119. Products designed to meet global segments

1. Local Products
2. Multinational Products
3. International Products
4. Global Products

120. A major portion of the rural population consists of ..........income groups.

1. Low
2. high
3. medium
4. all of these