Marketing Management MCQ Questions and Answers Quiz

101. A good catchy phrase used and repeated often in an advertisement is

  1. Idea
  2. Brand name
  3. Trade mark
  4. Slogans

102. Which of the following is not a characteristic of service marketing?

  1. Intangibility
  2. separability
  3. heterogeneity
  4. perishability

103. Services are .............

  1. Intangible
  2. perishable
  3. both a & b
  4. none of these

104. The strategy of using as many out lets as possible is called

  1. Intensive distribution
  2. Cohesive distribution
  3. Wide distribution
  4. All of these

105. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

  1. Internet
  2. digital
  3. email
  4. viral

106. Word of mouth marketing through electronic channels like email, internet etc isknown as

  1. Internet
  2. digital
  3. email
  4. viral

107. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

  1. Introduction
  2. Maturity
  3. Decline
  4. Growth

108. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

  1. Inventory
  2. Channel
  3. Direct marketing
  4. None of these

109. ..........is not a feature of advertising

  1. It helps in stimulating sales
  2. It may be oral or written
  3. It reduces sales
  4. None

110. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer