Marketing Management MCQ Questions and Answers Quiz

101. Which of the following is not a characteristic of service marketing?

  1. Intangibility
  2. separability
  3. heterogeneity
  4. perishability

102. Services are .............

  1. Intangible
  2. perishable
  3. both a & b
  4. none of these

103. The strategy of using as many out lets as possible is called

  1. Intensive distribution
  2. Cohesive distribution
  3. Wide distribution
  4. All of these

104. ..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

  1. Internet
  2. digital
  3. email
  4. viral

105. Word of mouth marketing through electronic channels like email, internet etc isknown as

  1. Internet
  2. digital
  3. email
  4. viral

106. Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

  1. Introduction
  2. Maturity
  3. Decline
  4. Growth

107. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

  1. Inventory
  2. Channel
  3. Direct marketing
  4. None of these

108. ..........is not a feature of advertising

  1. It helps in stimulating sales
  2. It may be oral or written
  3. It reduces sales
  4. None

109. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly

110. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

  1. Joint advertising
  2. Co-operative advertising
  3. Sponsored advertising
  4. None of these
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MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer