Marketing Management MCQ Questions and Answers Quiz

91. ..........is the marketing of a social message with a view to changebehavior of peoples habit.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these

92. Rising profits is a feature of which stage of PLC.

  1. Growth
  2. Introduction
  3. Maturity
  4. Saturation

93. Which of the following is not responsible for the emergence of relationshipmarketing?

  1. Growth of service economy
  2. rapid technological advancement
  3. an increase in the level of customer awareness and education
  4. changing role of woman

94. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.

  1. Hacking
  2. Spoofing
  3. Eavesdropping
  4. Phishing

95. ..........retailers open their shops on fixed days or dates in a specified area.

  1. Hawkers
  2. Kiosks
  3. Market traders
  4. None of these

96. The essential criteria for effective segmentation is

  1. Homogenity
  2. Measurability
  3. Profitability
  4. All of these

97. ..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

  1. Horizontal channel
  2. Vertical channel
  3. Cross channel
  4. None of these

98. Which of the following is not a services?

  1. Hospital
  2. banking
  3. insurance
  4. none of these

99. The retailer sells goods in ..........

  1. Huge quantity
  2. Small quantity
  3. Not sufficient
  4. None of these

100. A good catchy phrase used and repeated often in an advertisement is

  1. Idea
  2. Brand name
  3. Trade mark
  4. Slogans
Tags

MCQ Multiple Choice Questions and Answers on Marketing Management

Marketing Management Question and Answer