Marketing Management MCQs Quiz Multiple Choice Questions & Answers

1. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is

1. debit card
2. credit card
3. smart card
4. none of these

2. ..........is concerned with finding ways to reduce the demand temporarily or permanently.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

3. ..........was first used by Eugene J Kelly.

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

4. Which of the following is against marketing concept ?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

5. Which of the following is known as market aggregation?

1. Demarketing
2. meta marketing
3. mass marketing
4. mega marketing

6. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1. Digital signature
2. Digital certificates
3. Encryption
4. Firewalls

7. ..........is an electronic file that uniquely identifies individuals and websites on the internet and enables secure confidential communications.

1. Digital signature
2. Digital certificates
3. Secure electronic transactions
4. None of these

8. ..........is a security protocol based on digital certificates.

1. Digital signature
2. Secure sockets layer protocol
3. Secure electronic transactions
4. None of these

9. ...........marketing uses telecommunication devices to reach prospective customers

1. Direct marketing
2. Telemarketing
3. Catalogue marketing
4. All of these

10. The best channel of distribution for Vacuum cleaner is

1. Direct marketing
2. Mail order Business
3. Self service
4. None

11. Which of the following is not a sales promotion tool

1. Discount
2. Dealer contest
3. Advertisement
4. Consumer contest

12. Behaviour exhibited while purchasing a car is an example of

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

13. Consumers show .............while buying their products on regular basis

1. Dissonance Reduction Buying Behaviour
2. Variety Seeking Buying Behaviour
3. Complex Buying Behaviour
4. Habitual Buying Behaviour

14. ..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

1. E-advertising
2. E-branding
3. E-commerce
4. E-marketing

15. Which of the following is not a risk in internet based transaction

1. eavesdropping
2. spoofing
3. encryption
4. unauthorized action

16. ..........is online identity theft.

1. Eavesdropping
2. Phishing
3. Spoofing
4. None of these

17. The financial exchange that takes place online between buyers and sellers is known as

1. E-branding
2. E-marketing
3. E-advertisement
4. E-payment system

18. A product with the ..........is a green product.

1. Ecomark
2. Agmark
3. ISI Mark
4. none of these

19. Marketing is important to

1. Economy
2. Companies
3. Consumers
4. All of these

20. EFT means

1. Electronic fund transfer
2. Efficient fund transfer
3. Eligible fund transfer
4. None of these

21. Utilizing electronic medium in everyday business activities is known as

1. E-marketing
2. E-business
3. E-commerce
4. none of these

22. Buying and selling over the internet is known as

1. E-marketing
2. E-business
3. E-commerce
4. none of these

23. The marketing side of E-commerce is known as

1. E-marketing
2. E-business
3. Interactive marketing
4. none of these

24. Motives which are driven by learning, perception and attitude are known as

1. Emotional motives
2. Patronage motives
3. Psychological motives
4. Rational motives

25. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

1. encryption
2. firewalls
3. digital certificates
4. digital signature

26. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

1. ETB
2. EFT
3. E-cash
4. E-money

27. A digital analog of various forms of payment backed by a bank or financial institution is

1. ETB
2. EFT
3. E-cash
4. E-money

28. Which of the following is not a type of e-payment system.

1. ETB
2. EFT
3. E-cash
4. None of these

29. ..........is also called ambush marketing.

1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these

30. The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.

1. Event marketing
2. morph marketing
3. guerilla marketing
4. none of these

31. ..........means moving of finished goods from one end of a producer to consumer.

1. Exchange of goods
2. Transfer of goods
3. Physical distribution
4. None of these

32. Brands add value for both customers and the firm by

1. Facilitating purchase
2. Establish loyality
3. Both a and b
4. None of these

33. Which of the following is not an element of demographic segmentation

1. Family size
2. Population density
3. Income
4. Religion

34. ..........can be used to minimize the risk of security breaches or viruses.

1. Firewall
2. Backups
3. Encryption
4. Digital signature

35. ..........is not a dealer promotion scheme.

1. Free goods
2. Trade allowance
3. Coupons
4. All of these

36. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1. Frequency marketing
2. event marketing
3. viral marketing
4. none of these

37. Market where goods are transacted on the spot or immediately

1. Future market
2. Spot market
3. Perfect market
4. None of these

38. Market where there is no physical delivery of goods

1. Future market
2. Spot market
3. Perfect market
4. None of these

39. Marketing to babies in the womb is ..........marketing.

1. Galimatias
2. viral
3. guerilla
4. morph

40. Which of the following is not a main objective of personal selling ?

1. generate sales
2. build awareness and appreciation for the product
3. create personal contact
4. none of these

41. Marketing is a ..........process

1. Goal oriented
2. Exchange
3. Social
4. All of these

42. Which of the following is a method of Competition Based Pricing

1. Going Rate Pricing
2. Sealed Bid Pricing
3. Customary Pricing
4. All of these

43. Marketing is applicable in

1. Goods
2. Events
3. Property
4. All of these

44. ..........is the marketing of products that are regarded to be safe for the environment.

1. Green marketing
2. Social marketing
3. Gaimatias marketing
4. none of these

45. ..........is the marketing of a social message with a view to changebehavior of peoples habit.

1. Green marketing
2. Social marketing
3. Gaimatias marketing
4. none of these

46. Rising profits is a feature of which stage of PLC.

1. Growth
2. Introduction
3. Maturity
4. Saturation

47. Which of the following is not responsible for the emergence of relationshipmarketing?

1. Growth of service economy
2. rapid technological advancement
3. an increase in the level of customer awareness and education
4. changing role of woman

48. ..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.

1. Hacking
2. Spoofing
3. Eavesdropping
4. Phishing

49. ..........retailers open their shops on fixed days or dates in a specified area.

1. Hawkers
2. Kiosks
3. Market traders
4. None of these

50. The essential criteria for effective segmentation is

1. Homogenity
2. Measurability
3. Profitability
4. All of these